Yamaha to empower Ray scooter with 125cc engine

After launching successful series of Yamaha bikes in Indian bike market, Yamaha is going to make its entry in scooter market of India. During last Auto Expo 2012 held in Delhi during last month Yamaha had showcased its first concept scooter Yamaha Ray. Though at the time of curtain raising Yamaha had not revealed any technical specification about the scooter but there were rumors that scooter will be enriched with 125cc engine. Now after the period of more than a month is gone there are reports confirming that Ray will be enriched with 125cc engine. Recently during its meeting with investors Yamaha has revealed its strategy of extending its business plan in Indian two-wheeler market and indicated that company is speculated to launch 125cc engine in Indian scooter market.

Additional features adorned in Yamaha Ray include dynamic and elegant design, powerful, and fuel efficient engine, comfortable long and wide seat, large storage space, smooth suspension, dynamic braking system, stylish headlamps, silver tone back mirror, impressive instrument panel and stylish alloy wheels. It will be available in two color options of pink and yellow. It is expected that the scooter will be highly acclaimed by woman riders.

Besides disclosing its future plans of actions Yamaha also mentioned that company is speculating to capture 20% of stake in 150cc segment of Indian two wheeler market. It is assumed that launch of Yamaha SZ has played a major role in strengthening company’s position in 150cc segment by capturing 15% of the total market share. According to sources company is inspired by the growth of scooters in Indian two wheeler market, which has marked the growth of 40% during last year. The reason for this rapid growth in scooter is due to high demand of scooters from the segment of working women. As a part of its plan for 2012 company speculates to sale 450,000 units in domestic market and export 1,90,000 units.