A Safety Ride Program organised by Preethi

Preethi, one of the renowned Mixer Grinder company of India is hosting a bike rally so as to promote safety measures among the riders through a Safety Ride Program. The company is largest in the country and the brand name is found in around 9 million homes in India. Preethi, the company with 7 facilities spread all over Himachal Pradesh and Tamil Nadu is an able manufacturer of Mixer Grinders, Induction Cooktops, Kettles, Irons, Auto Cooker/Warmers and Coffee Makers.

It is to be noted that bikes in India are increasing leaps and bound, Hero Honda Splendor, Bajaj Discover, Honda Activa, Honda CB Twister are among the best selling bikes so far. 

The basic reason behind the company organising this rally is the growing rate of road accidents in India which accounts to be more than 1,35,000. India possessing the world's second largest road network is badly in need to follow some strict safety measures and presently the highest road fatalities are reported from the state of Tamil Nadu.

Safety Rally by the largest Mixer Grinder manufacturer of the country begins from Chennai on 30Th December 2010 and will reach its final destination on 21st January 2011 covering Tamil Nadu, Kerela and Karnataka. The program basically is to spread awareness and also to advertise for home appliances of the company. The tour is to be covered by a team of riders from New Zealand. Preethi is also to host another California Superbike School for second consecutive year through which motorcycle enthusiasts will be instructed by top motorcycle riding school of the world.