TVS Racing and KidZania To Introduce Motorcycles & Racing To Young Ones

The two companies have tied up to open an experience center where kids can nurture their passion for motorcycles & racing

May 5, 2023: TVS Racing has been at the forefront in 2-wheeler racing in India ever since the company took to the race tracks back in 1982. Now though, TVS has partnered with Kidzania to change the Indian racing landscape by introducing it to a much younger audience (kids between the ages of eight and fourteen). The partnership between both the brands is a great initiative to nurture passion and talent right from a young age, with the launch of the new first-of-its-kind experience centre at R City Mall in Ghatkopar, Mumbai. 

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Now what does the experience center feel like?

TVS Racing has worked on making the racing center experience thrilling and enjoyable at the same time and have included:

TVS Apache RR 310 Assembly arena - The Assembly arena will help kids in understanding the bike by assembling its body parts in a simpler manner under experts supervision. Working on the bike will surely help them in building a bond which will bring out their enthusiasm for two wheels.

TVS Apache RR 310 Design Studio - Another cue of the experience center is a design studio, that will help kids in designing their own paint schemes on a tablet which should be a joyful experience overall.

TVS Racing Simulator - The racing simulator is undoubtedly one of the most entertaining areas of the experience center, which should be a really helpful step for kids to understand the basics of riding before they come of age to obtain a riding license.

Riding Gear Section - Last but not the least is the Riding Gear Section which offers ISI marked helmets, gloves and riding jackets for kids to not only keep them safer when they sit with their parents on a bike, but also inculcate the importance of wearing safety gear right from a very early age.

This is the first time a bike manufacturer has taken such an initiative to introduce kids to the racing scene. We can only hope that this experience will help a lot of young ones develop love for motorcycles and racing, and will likely help feed the talent pool of the next generation of motorcycle racers.