Yamaha aims to capture 10 pc share in motorcycle segment

World's auto major, Yamaha Motor is now working on their expansion plans and targeting to capture 10 percent market share in motorbike segment within next 3-4 years. The company has currently stood at 7.75 per cent market share across the all motorcycles categories in the auto market. K Miwa, senior executive officer of Yamaha Motor Corporation said," "We are aiming at 10 per cent market share in two years." India Yamaha Motor had marked a Rs 800 crore investment for its Indian operations three years ago, out of which Rs 600 crore has already been investing in the Indian auto market and the rest of Rs 200 crore will be used in the next few years.

"Last year, the motorcycle market was down worldwide and demand dropped 20-30 per cent, mainly due to the US. Yamaha is now concentrating on the Asian market for growth... India is the most important market for us," Yamaha Motor Co Director and Managing Executive Officer (Motorcycle Business Operations) Yoshiteru Takahashi said. The company would also be increased its production capacity of 4.5 lakh units in the current calender year, besides out of which 1.5 units of motorbikes will be ready for export market.

India Yamaha Motor has recently launched its three new premium motorcycles including Yamaha SZ, SZ-X and Yamaha YBR 125 in the Indian auto market on 4th August 2010. The new Suzuki SZ 150 and SZ-X are available with attractive price tag of between 49,000 to 52,000 (ex-showroom-Delhi). While Yamaha YBR 125 is also priced at Rs 47,000 (ex-showroom-Delhi). Apart from that launches, the company is now also planning to launch an upgraded version of Yamaha Fazer soon in India.