Bajaj Acquires Naming Rights To Vincent Motorcycles: Could Take On Royal Enfield Bikes

The company was known to make some of the world’s fastest bikes back in the day and Bajaj looks to exploit the retro segment through it

Bajaj Auto has acquired the rights to the ‘Vincent’ name. Vincent Motorcycles was a British manufacturer from 1928 to 1955, post which heavy financial losses forced them to discontinue motorcycle production. 

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Now, while Vincent wasn’t as big a name as Triumph, Norton or BSA, it was still fairly big in the British motorcycling industry. It was a frequent contender in the prestigious Isle of Man races, and  two of its bikes – the Black Shadow and Black Lightning – were among the fastest bikes of their time. 

Interestingly, the Pune-based manufacturer has also tied up with another British manufacturer, Triumph, for a mid-displacement roadster. It was spotted recently and it looks production-ready. But by joining hands with Vincent, Bajaj should have a stronger grip on the rapidly evolving retro segment, thus far dominated by Royal Enfield bikes.

In related news, Bajaj recently launched the CT 125X, at a rather enticing price tag. Check it out here. We also spotted the 2022 Bajaj Pulsar N150. Here’s what we know about it so far.