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Bajaj Auto aims to sell 3 lakh bikes per month

Modified On May 28, 2010 12:00 AM By sagar for Bajaj Discover 100

Bajaj Auto is targeting to sell three lakh bikes per month from beginning of May 2010. The company is also eyeing to increase 50 percent sales in the current fiscal year. Previous year, the company's average sales was 2.09 lakh per month. Mr S Sridhar, CEO, Bajaj Auto (two wheeler) said," We have already sold 2.85 lakh bikes in April 2010. Besides this, Bajaj Auto has recently introduced a new version of Bajaj Discover, which is equipped with 150cc engine. The new Bajaj Discover 150cc is priced at Rs. 46,000 (ex-showroom-Delhi). After launching Discover 150cc, the company hopes to get higher market stake in the premium segment. On the other hand, Bajaj Auto is ready to launch new premium Austrian KTM bikes in India from FY12. The market stake of Bajaj increased of 27 percent from 17 percent in the Q4 period of 2009-10, he added. The all new Bajaj-KTM premium bike will be available around Rs. 1 lakh. Mr. Sridhar Said that the new premium bike, after the launch in Europe auto market, will be available in the Indian auto market. The company had invested 20 million euros to grow its market stake with KTM at 35.7 percent from 31.9 percent. The new bikes will be marketed under the KTM brand through Probiking outlets. Bajaj-KTM jointly developed bikes to be manufactured in Bajaj's Chakan Plant in Pune. Meanwhile, Honda Motorcycle & Scooter India (HMSI) has also introduced a new 150cc version of Honda Unicorn, called as Honda CB Dazzler in India.

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