Bajaj Autos Pulsar Launches New Experiential Website

Pulsar, Bajaj Auto’s flagship motorcycle brand Pulsar today  launched a new consumer website called  www.mypulsar.com. This is a unique experiential website which has been completely shot in video. The website takes the visitor’s virtual experience of the brand to the next level. The website makes use of the latest video technology as well as the web technology for bringing  a never before seen experience to users. In this website, the entire range of Pulsar bikes have been presented in a very distinctive and interesting  manner. The website also contains an exclusive section for Pulsar fans which has video tutorials on stunting, membership to an exclusive Pulsar club and many other interesting activities.

 

 

Pulsar is the leading performance motorcycle brand in the country with a 50% market share in this segment. The brand was launched by Bajaj Auto Ltd. in 2001. Since its launch, Pulsar has dominated and built what today is known as the performance segment. There are 4 variants of Pulsar that are available in the market today. They include  Pulsar 135LS, 150, 180 and 200. On the digital front, Pulsar is one of the most active bike brands in India. Pulsar has got a vibrant facebook fan page as www.facebook.com/mypulsar. This page has more then  100,000 fans which are yet  growing daily. The brand has also got a youtube channel called www.youtube.com/user/pulsarmaniacs which has a lot of videos that have been rated amongst the top 10 videos from India. Mr. Milind Bade, GM Marketing (2W, Bajaj Auto Ltd.)  commented that the genesis for this website was to analyse what is being done world over by automotive and youth brands and take it to the next level. This brings not only cutting edge design, technology and presentation but also an experience that a visitor can never forget.