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Hero MotoCorp Launches Virtual Dealerships, Steps Up COVID-19 Relief Initiatives

Published On Apr 30, 2021 12:55 PM By Zaran Mody

The world’s largest two-wheeler manufacturer is really carrying its weight and helping the nation fight the pandemic

‘When the going gets tough, the tough get going’, says the old adage. With India hard at work fighting the second wave of COVID-19, our very own Hero MotoCorp has come to the fore to help out. Under its CSR platform, the world’s largest two-wheeler manufacturer is not only providing motorcycles and scooters to health workers in five states, but also donating oxygen cylinders and PPE kits to various governments and hospitals across the nation.

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Besides, Hero has partnered with Ramakrishna Mission Sevashrama in Haridwar to boost the capacity of rapid-response teams and other emergency medical facilities. On a more universal level, the brand has rolled out virtual showrooms online. With buyers unable to physically visit dealerships in the current scenario, the virtual showrooms aim to provide customers an ‘immersive digital buying experience’. Full details are available in the two press releases below:

New Delhi, April 28, 2021: Under the Company’s Corporate Social Responsibility (CSR) platform “Hero WeCare”, Hero MotoCorp has partnered with the Ramakrishna Mission Sevashrama, Kankhal (RMSK) at Haridwar in Uttarakhand for strengthening their healthcare system and response to Covid-19. Hero MotoCorp is supporting the healthcare infrastructure of Ramakrishna Mission Sevashrama to boost the capacity of rapid-response teams and other emergency medical facilities. It will also help the Mission to deploy an immediate health preparedness plan to mitigate the spread of the coronavirus in the region of Haridwar.

Additionally, Hero MotoCorp is also providing its motorcycles and scooters for safe, personal commuting by health workers and medical staff in several states, including Delhi & NCR, Haryana, Uttarakhand, Rajasthan and Gujarat. Under this initiative, the Company is currently in the process of providing its two-wheelers for the health workers in seven hospitals in and around Dharuhera in Haryana, four hospitals in Uttarakhand, four hospitals in Gurugram in Haryana, three hospitals in Jaipur, and one each in Alwar in Rajasthan, and near Halol in Gujarat.

In addition to these, Hero MotoCorp has also contributed oxygen cylinders for emergency medical use by some of the hospitals in Delhi and Haryana. The Company has been donating PPE Kits to the health authorities in various states for use by health workers. Going forward, Hero MotoCorp will continue to further expand its initiatives towards Covid-relief across the country by partnering with local hospitals, state governments and local authorities.

New Delhi, April 29, 2021: Building on its industry-leading digital initiatives Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has launched a Virtual Showroom feature to provide an Immersive Digital Buying Experience to customers.

The Virtual Showroom will enable customers to discover, engage and purchase Hero’s motorcycles and scooters through a seamless digital experience. Providing a 360-degree view of both the space and the product, the feature allows customers to easily browse and explore the design, features, and technical details of each model right from the comfort of their homes.

The virtual showroom can be conveniently accessed through Hero MotoCorp’s company website www.heromotocorp.com or at https://virtualshowroom.heromotocorp.com/. The new feature prioritizes customer convenience and ensures an experience that is identical to a physical showroom visit. Customers can easily navigate to the ‘Request a call back’ to enquire about the vehicle of their choice, while an option of direct purchase is also available.

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Zaran Mody

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