Hero Opens Its First Premium Dealership in India

The new dealership will provide customers with a one-stop shop for all of Hero’s premium offerings

Hero MotoCorp has opened its first premium dealership, known as Hero Premia, in Calicut, Kerala. This new dealership will serve customers who are interested in Hero’s flagship offerings such as the Karizma XMR, the Vida V1, and also the Harley Davidson X440, which is jointly developed by Hero and Harley-Davidson.

The Karizma XMR is priced at Rs 1.8 lakh, the Vida V1 at Rs 1.25 lakh and the Harley-Davidson X440’s prices start from Rs 2.40 lakh (all prices ex-showroom Delhi).

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The dealership is aimed towards trying to offer customers a more premium experience with a professionally trained sales team. And Hero will look to  expand this network as well as its premium portfolio. Talking about the premium portfolio, the upcoming XPulse 210 and the Xtreme 210 were recently spied testing. Have a look at it here.