Norton Electric Bike Incoming, TVS Invests Rs 985 Crore On Norton

The massive investment will also be used to enhance its manufacturing capability and also work on future mobility

TVS Motor Company has announced an additional investment of a massive GBP 100 million (around Rs 985 crore) on Norton Motorcycles, which the company acquired in April 2020. The investment will go towards “...electrification, cutting edge technology, world class vehicles, manufacturing, sustainability & the future of mobility.” as quoted by Sudarshan Venu, Joint Managing Director, TVS Motor Company.

Expect Norton to come up with a premium, high-performance, retro-styled electric bike in a couple of years. The company recently inaugurated its new plant in Solihull, UK, which includes a manufacturing facility (engineered to be sustainable) as well as an R&D hub. With the new investment, Venu also said, “This is expected to create 250-300 direct jobs over the next 3 years and another 500-800 indirect jobs across the supply chain.  The investments, spread over the next few years, will result in an exciting range of products for the global market.”

The massive investment should help Norton strengthen its business and also speed up deliveries of new bikes, not to mention act as a catalyst for the development of new motorcycles. Backing such an iconic British marque will also give TVS the upper hand in global recognition. Apart from the electric bike, it’ll be interesting to see where Norton goes when it comes to future mobility. Will the company perhaps work on flex-fuel or hybrid tech? We’ll have to wait and see.