Suzuki Motorcycle Partners With Paytm For Online Bookings

Making a grand entry into the online market space Suzuki introduces a brand store on Paytm for one stop online two-wheeler retailing.

Stepping into the world of online sales and marketing Suzuki Motorcycle India has entered into a strategic partnership with popular online payment and e-commerce platform Paytm. With over 400 dealers onboard across India, Paytm will now take bookings for all Suzuki two-wheelers available in the country.

Commenting on this strategic tie-up, Satoshi Uchida, managing director, Suzuki Motorcycle India, said, “Paytm enjoys great consumer trust owing to transactional credibility and consumer satisfaction. Based on this understanding, Paytm and Suzuki were the natural partners for this strategic alliance. Consumers can now book their favourite Suzuki motorbike with the ease of a click on Paytm. Our dealerships present across the country will be actively involved in giving a great consumer experience to Paytm’s customers while fulfilling the orders.”

For higher customer engagement, Paytm will also introduce a Suzuki brand store enhancing the consumer experience. There will also be financing options available on the platform, providing a higher degree of assistance to consumers while buying a Suzuki product. With this one-stop online solution for buying Suzuki two-wheelers, Paytm projects sales of more than 10,000 units to be sold on the platform within this calendar year.

Currently, Suzuki is offering 4 scooters including the Access 125, New Access 125, Swish 125 and the Let's, along with 5 motorcycles including the Gixxer, Gixxer SF, Hayate EP, GS150R and the Slingshot Plus in the country. Among all these products, the Gixxer is the best-selling motorcycle in the company's fleet, with premium quality and features and an outstanding performance.