DSK Benelli Opens Showroom In Siliguri, West Bengal

DSK Benelli has expanded its dealer network to 22 showrooms pan India, and this time, the Italian superbikes ride in Siliguri, West Bengal.

One of the fastest growing superbike brand in India, DSK Benelli has inaugurated its new showroom in Siliguri, West Bengal, under the dealership of ‘Mohan Motor Services Pvt Ltd’. Located at the lively Burdwan Road, near Golden Arcade, of Siliguri, this is the 22nd store of the company in India, offering the entire range of DSK Benelli superbikes available in the country.

Assembling and selling the Italian Benelli motorcycles in the country is an Indian firm, DSK Motowheels, which has a solid presence in the niche segment of entry-level and middleweight performance bikes, with brands like Hyosung and Benelli.

Inaugurating the new dealership, Shirish Kulkarni, chairman, DSK Motowheels said, “It gives us immense pleasure to be associated with ‘Mohan Motor Services’. The philosophy with which we operate is in tandem with the ethos of our Siliguri dealer. The employees at DSK Benelli –Siliguri have been provided with specialised training in the management of sales, service, spare parts and customer service, to ensure that customers can enjoy best-in-class ownership experience. Keeping in mind the global standards, we are also glad to announce that all the DSK Benelli showrooms across India including DSK Benelli –Siliguri, meet the International CI standards of Benelli global showrooms.”

Speaking further on the expansion strategy, Kulkarni said, “Our main focus is to align DSK Benelli’s presence across all strategic locations in order to generate strong brand eminence and Siliguri in that respect, is one of those key markets. The dealership will not only act as a platform to sell motorcycles but also a place for DSK Benelli superbike enthusiasts to interact with other bikers and share their love for the Italian biking legend.”

Along with the sporty-looking Tornado Naked Tre (TNT) superbikes, Benelli claims to offer world-class after-sales service by well-trained staff at its new dealership. Moreover, the brand offers 24 x 7 on call breakdown service for its customers as an additional benefit of owning a Benelli superbike. Following are the Italian superbike models available at the Benelli showroom in India with their respective price tags (ex-showroom, Siliguri):

• The single-cylinder, 250cc engine-powered TNT 25 – Rs 1.85 lakh.

• The in-line two-cylinder, 300cc engine-powered TNT 300 – Rs 3.11 lakh.

• The in-line four-cylinder, 600cc engine-powered TNT 600i (ABS) – Rs 5.89 lakh.

• The semi-faired adventure tourer TNT 600 GT – Rs 6.17 lakh.

• The in-line three-cylinder, 898cc engine-powered TNT 899 – Rs 9.79 lakh.

• The flagship in-line three-cylinder, 1,131cc engine-powered TNT R – Rs 12.19 lakh.