7 Reasons Why Indians are madly in Love with Royal Enfield

Royal Enfield is one of the hottest motorcycle brands available in India. It made its debut in 1955 for highway patrolling by Indian Army. Later, the company successfully created a distinct place in the hearts of biking enthusiasts. Though owned by Britishers earlier RE became an Indian company when Eicher Motors took it over in 1994. For the owners of Royal Enfield, it is not just a means of transportation but a lifelong romance.

This was not the case a decade back. It wasn’t the first choice for the youths as they preferred slick and stylish bikes for their trips. Even RE was struggling from image crisis because of fewer sales and was about to shut its shop down. Then came into the picture Siddhartha Lal, the CEO of RE, who played a major role to make it one of the fascinating motorcycles for Indians. His marketing strategies like sponsoring mountain biking, cross country runs helped the company to overcome all the obstacles and become one a major player in Indian automobile industry.

 Here, listed below are reasons why we Indians are madly in love with Royal Enfield.

1. A symbol of pride!

As it is one of the earliest motorcycles in India, kids grew up wanting one and elders always needed one to go for long tours. Riding an Enfield itself doubles up the respect and no other Indian bike returns with ear pleasing “Dug Dug” sound that makes it a pride symbol amongst the youth. 

2. A true head turner 

Anyone who rides a Royal Enfield motorcycle has an amazing story to share. Every time they ride this bike they see many curious faces turning towards them as this bike is a real head turner. In fact, it is not just a bike rather a legacy associated with it, which people love to carry forward.  

3. Creates a thrilling and exciting experience

Once you accelerate the bike, you can feel the thrill and excitement coming out of it. The bike brings a unique experience that one can cherish for life and makes the rider feel proud of choosing the one. People often use Royal Enfield motorcycles while going for the longer journeys. Besides, there are large numbers of RE groups, which go for adventure rides every now and then. 

4. Best Indian Motorcycle to ride to Leh

Yes, and of course, we all know the reason, why RE enjoys such a huge fan following. In fact, most of us have at least one friend who keeps telling us to plan a road-trip to Leh-Ladakh on Royal Enfield. Riding to the Leh is not just beautiful but dangerous as well. It is the individual's RE riding spirit that helps him to ride through such a difficult terrain.   

5. Even Girls love bikers, especially the one who rides Royal Enfield

It is well-known fact that girls are fond of bikers and the machines which are strong, heavy and masculine. In fact, RE bike tops the list on these factors and girls just love the guys who ride the Royal Enfield motorcycles. Their heavy engine sound is good enough to melt their hearts as it represents masculinity, stability, and strength. 

6. Most customizable motorcycle in India

Royal Enfield is amongst the most customisable motorcycles in India. People often design it according to their needs and desires. People have transformed their RE motorcycles to Scramblers, choppers, and some bad ass bikes.

7 Justifies its tagline ‘Bullet Chale toh Duniya Raasta De’

The Royal Enfield Motorcycles truly justifies the advertisement, “Jab Bullet Chale toh Duniya Raasta De”. These bikes are not just eye catching but everyone makes the way for it. 

Not just the Indians, even foreign countries have given a green signal to RE bikes. Now the company expanding its reach globally and bringing various options to cater the needs of motorcycle enthusiasts. RE is all set to launch its highly anticipated motorcycle of the year, the Royal Enfield Himalayan. The bike has already created a buzz around and is ready to create new motorcycle segment - the 400cc motorcycle. The company has asked us to block a date on Feb 2, 2016, for the press-con, which could be the launchpad of the motorcycle. Recently, the CEO of RE, Siddhartha Lal rode the bike himself and shared his experience with the bike. Also, the official testing video has been uploaded on the company’s website featuring CS Santosh and other industry experts in it. 

Earlier, Hero tried its hands in off-road adventure tourer, the Impulse, which failed to impress the users due to its smaller displacement. RE has worked really hard for this new offering and got its chassis made by UK-based Harris Performance. The bike has many other features like, mono-shock suspension, which has been used for the first time in RE motorcycle.