Dunes Harley Davidson opens in Jaipur; marked by Founders' ride

The iconic American motorcycle manufacturer inaugrated its exclusive dealership Dunes Harley Davidson in jaipur on 14th December. To celebrate the occasion, a Harley-Davidson Founders’ ride was organised yesterday. The grand opening took place in the presence of Rajiv Vohra, dealer development director of Harley-Davidson India, Sukhinder Singh and Utkarsh Baxi, dealer principals of Dunes Harley-Davidson, along with close to 100 Harley-Davidson owners from across the Northern region, which also participated in the ride next day.

With the inauguration of Dunes Harley-Davidson situated at the Felicity Tower at Sahakar Marg in Jaipur, the company is set to accelerate the existing leisure motorcycling culture in the city with entire line-up of 11 motorcycle models, riding gear, apparel, merchendise and service station. The new dealership comes at a time when the state of Rajasthan already has a burgeoning base of Harley-Davidson customers who can now purchase an exciting new Harley-Davidson or have their existing motorcycle serviced locally instead of making the trek to New Delhi.

Managing Director, Harley-Davidson India, Mr. Anoop Prakash said, “We are the undisputed leader in the premium motorcycle segment in the country. Harley-Davidson is proud to lead the way in developing a strong leisure motorcycling culture in India and the addition of Dunes Harley-Davidson helps with that development . A dealership in Rajasthan was a natural progression since Harley-Davidson is a much loved brand in the state with a large number of customers already present here. We are delighted to open our doors to the wide motorcyclist base in Jaipur and welcome new customers to our growing family of Harley-Davidson owners.”

Continuing about the company's rapid expanding dealer network in India, He added, “As a brand we are witnessing some exciting times. The Dunes Harley-Davidson, gives our customers 13 dealerships across the country with Pune and Goa being the most recent additions. Globally, we recently launched two exciting product lines:Project RUSHMORE, our improved touring platform, and the Street platform, an all-new urban motorcycle.”

Commenting on the occation, Mr.Sukhinder Singhsaid, “We at Dunes Harley-Davidson are absolutely delighted to bring Harley-Davidson to Jaipur, a city with an established leisure riding culture. The brand is renowned world-over for providing its customers with a premium lifestyle experience through a unique product offering and we wish to deliver the same level of excellence here as well.”

Expressing the enthusiasm of the brand, Mr. Utkarsh Baxi said, “Being life-long brand enthusiasts ourselves,we are thrilled to bring in the first Harley-Davidson dealership for everyone in Jaipur. Through this launch, we seek to fulfill the dreams of local enthusiasts to explore their spirit of freedom and self-expression, and take to the roads in the true Harley-Davidson style.”

Founders' ride was concluded on 15th December and leading the convoy were Mr.Sukhinder Singh, Mr. UtkarshBaxi and Mr. Rajiv Vohra, who rode through the city of Jaipur with close to 75 Harley-Davidson owners from North India. This trademark celebration of brotherhood, and leisure riding culture in the city of Jaipur, was flagged off from the company’s recently opened dealership Dunes Harley-Davidson at SahakarMarg and concluded at the dealership.

Harley-Davidson’s entry into Jaipur is indeed a moment of pride and it brings immense joy to the company to be able to spread the world-renowned Harley-sprit of camaraderie between riders, cherished culture and above all, an incredible product offering to this wonderful city.