MRF Launches Affordable Performance Tyres

MRF’s new Masseter tyres promise cornering enthusiasts more confidence, on a tight budget.

In India, 150-300cc is the most popular segment among the enthusiasts and the new generation just loves to lean their motorcycles at every corner. While performance tyres play a great role during cornering, they are not so pocket-friendly. However, MRF has come up with a solution for that. The leading bike tyre manufacturer of the country has launched its new range of affordable performance tyres, which are specially designed for cornering. Named "Masseter", the advanced range of MRF tyres are claimed to provide better confidence while cornering and superior grip at high speeds. 

The company says that a lot of research, technology and design innovation has gone into the conception of the Masseter tyres and they are quite different from any other MRF tyre available in the market. The Masseter gets features like soft compound and rounded edges along with specially designed contours to give more confidence while cornering. However, it isn’t a radial tyre and also misses on steel beading to keep the costs down. In accordance with the same, the company has kept only those features which can help riders maintain grip at high speeds and navigate steep curves with ease.

The new MRF Masseter is available for 150cc to 300cc sportbikes, from the Bajaj Pulsar 150 and the Hero Xtreme to the Kawasaki Ninja 300 and the Yamaha YZF-R3. Coming to the price quotient, the Masseter costs Rs 3,500 - 5,000 for a set, depending on the motorcycle, which is almost half or even less than half of other performance tyres available in the market.

Commenting on the launch, Koshy Varghese, executive vice president of marketing, MRF Ltd, said, "The idea was to get people to actually experience what the Masseter tyre can do. When it comes to tyres that are used for cornering, a rider isn't going to risk sticking to a tyre of average quality. We wanted to simulate an environment where the rider could test the tyre to the hilt but be assured of his safety while doing so."