Bajaj Scooters

Bajaj Auto Limited is among the oldest two-wheeler manufacturers in India. In 1959, Bajaj collaborated with the German company, Vespa, to produce scooters in India. This marked the beginning of Bajaj's manufacturing journey, and they soon became the largest manufacturer of scooters in the country. Bajaj scooters like the Chetak became popular and iconic symbols of personal transportation in India.

In the 1980s, Bajaj faced increasing competition from Japanese motorcycle manufacturers. To adapt to changing market dynamics, Bajaj shifted its focus from scooters to motorcycles. They formed a technical collaboration with the Japanese company, Kawasaki, and introduced motorcycles like the Kawasaki Bajaj KB100 and the Bajaj Kawasaki 4S Champion.

In the 1990s, Bajaj further expanded its product portfolio and introduced successful motorcycle models like the Bajaj Caliber, Bajaj Pulsar, and Bajaj Discover. The Pulsar series, launched in 2001, became a game-changer for Bajaj, offering performance-oriented motorcycles with cutting-edge technology.

Over the years, Bajaj has consistently focused on innovation and introducing new technologies in its products. They have collaborated with renowned global manufacturers like KTM and Triumph for the development of high-performance motorcycles.

Today, Bajaj Auto is one of the leading two-wheeler manufacturers in India and has a strong presence in several international markets. Their product range includes motorcycles, scooters, and three-wheelers, catering to diverse customer preferences. Bajaj's commitment to quality, affordability, and technological advancements continues to drive its success in the highly competitive two-wheeler industry.