Hero Motocorp sold 62.5 Lakh units in Fiscal Year 2014

Today, Hero MotoCorp Ltd (HMCL), one of the largest two-wheeler manufacturer from India, reported highest-ever despatch sales for this fiscal year, thereby further strengthening its pole position in the market.

Bucking the sluggish trend in the industry, Hero MotoCorp sold 62,45,895 units of two-wheelers during the financial year (April 1, 2013–March 31, 2014) - a growth of three per cent over the corresponding period when the company had sold 60,75,583 (April 1, 2012 – March 2013).

Riding on robust market demand for its products, Hero MotoCorp capped off the financial year 2014 with 5,24,028 units in March’14. This is a growth of 11.9% over the corresponding month in 2013 when the company had sold 468,283 units.

Commenting on the sales performance, Mr. Anil Dua, Sr. Vice-President (Marketing & Sales), Hero MotoCorp said, “Our strong sales performance in FY’14 is reflective of our new strategic approach that focuses on bringing revolutionary and game-changing technologies. Our retail growth at seven per cent during FY’14 reiterates the confidence and trust that customers have in our products. This kind of retail growth has significantly given us the necessary momentum for the new financial year.”

“FY’15 will be loaded with a slew of new launches, including many of the new products that we showcased at the recently concluded Auto Expo. These launches will be backed by strong marketing campaigns and continued market expansion. We are gearing up for increased market demand for our products with the commissioning of the Neemrana plant in this financial year.”

In the month of March, Hero MotoCorp rolled out the “Splendor iSmart” with ‘i3S Technology’ (Idle Stop and Start System) to further consolidate its leadership position in the 100-cc category. i3S is a revolutionary green technology that automatically shuts the engine when idling and turns it on, when needed, with a simple press of the clutch, giving more mileage in congested cities.

The Splendor iSmart is attractively priced at Rs. 47,250/- (ex-showroom Delhi), Rs 49,967/- (ex-showroom Mumbai), Rs 48,192/- (ex-showroom Chennai), Rs 48,549/- (ex-showroom Kolkata) and Rs 48,014/- (ex-showroom Bengaluru).