Hero Sets new Industry Benchmark with 6.25 lakh sales in October

World’s largest two-wheeler manufacturer Hero MotoCorp recently claimed to achieve the highest sales record in the festive month of October. The company announced that they are going to sell 9% more units in the month to set a new record of 5.8 lakh units compare to 5,29,215 units sales in corresponding month last year. And company performed even better by setting a new benchmark of selling around 6.25 lakh units in a single month. The new benchmark has proved the claims of Mr. Pawan Munjal that the company will continue to enjoy its numero uno position, while others were thinking that Honda will overtake the home grown company. Honda also announced to take the title of Numero Uno in India from the Hero by 2016 and its awe inspiring growth was also supporting the claim. Reacting on the same, MR. Anil Dua, senior vice-president, marketing and sales at Hero MotoCorp also declared that the company are not going lose its position, infact it will grow further more in the coming festive season. And these statements are proven true now.

Breaking all previous records and setting a new industry benchmark, Hero MotoCorp dispatched 625,420 units of two-wheelers in October 2013. Thereby registering a robust 18.17% growth over the corresponding month in the previous year, when the company had sold 5,29,215 units. This is also the first time that any two-wheeler manufacturer has exceeded the landmark 6 lakh unit sales in a month. Hero MotoCorp’s previous highest sales for any month was recorded in May this year when it sold 557,890 units.

Announcing this here today, Mr. Anil Dua, Sr. Vice-President (Marketing & Sales), Hero MotoCorp said, “Our October story has been about setting New Milestones. While we exceeded our best-ever dispatch sales for any month by a huge margin, at the same time, our retail sales - which is a real barometer of customer response - has also set a new record. We have retailed over 6.5 lakh two-wheelers in the domestic market in the month of October, with a healthy double-digit growth month-on-month. This sales momentum has been helped by our star brands Splendor and Passion and also by the new products. Our recently-introduced five-year warranty and our brand campaigns have also created customer preference for the Hero two-wheelers.

“Our factories have been working to capacity to meet the added demand in this festive season. With Dhanteras and Diwali in November, we are prepared to maintain this retail momentum going forward. Thanks to an improved market sentiment and our 15 new offerings lined-up for a phase-wise launch in the coming months, we are planning to bring even more excitement to the marketplace. Our vast network of over 5500 touch points across the country, strong presence in the rural markets and above all, the trust of customers in us and our products have been the big differentiators for us,” he added.

Currently Hero is using Honda's technology in its vehicles, However, the company is going to launch new product demonstrating its capability to develop indigenous technologies, HMCL recently showcased next-gen features and innovations to be introduced in its new product line-up, namely, i3S Technology (Idle Stop & Start System) for two-wheelers which will soon make its debut in the all-new Splendor iSmart; Integrated Braking System (IBS) that is being introduced in the all-new Pleasure and Electronic Immobiliser which will debut on the new 150cc Xtreme. Hero has filed for patents for these technological innovations.

Apart from these offerings, HMCL also showcased a series of radical refreshes and variants of existing platforms that include technologically superior & internationally styled Karizma & ZMR, the new 100-cc HF Dawn, HF Deluxe & HF Deluxe Eco; the New 100-cc Splendor Pro and 125-cc Super Splendor; new 100cc Passion Pro, Glamour & Glamour FI. All these models have been re-designed keeping in mind Hero’s philosophy of SafeTech, StyleTech and Innovation.

The company also said to launch new products developed locally by its R&D by the year 2016-17. It has also developed three new engines- 100cc, 110cc and 250cc internally. The company is also investing on its R&D department to increase its resources for developing new and better products locally at affordable prices. It has also announced to launch a more affordable commuter soon, which will be priced below than the HF-Dawn.