India Gets Suzuki Biking Lords Superbike Club

The Indian subsidiary of Japanese auto giant Suzuki Motorcycle India Limited (SMIL), today launched Suzuki Biking Lords Club, which is an exclusive club for its Indian superbike customers. The community is dedicated to people who enjoy the thrill of biking, the pleasure of performance and appreciate the cutting edge technology of superbikes.

The Suzuki Biking Lords would be entitled to unique privileges that go with the lifestyle of the Biking Lords and complement the Suzuki brand.

Executive Vice President, SMIL, Mr. Atul Gupta said, “Suzuki’s superbikes stand at the apex of global biking in all their formats. Be it the legendary Hayabusa or our finest cruiser, the Intruder – each product from the Suzuki stable embodies our passion for biking. The Suzuki Biking Lords is an effort to bring together our superbike community in India.”

The Suzuki Biking Lords counts Salman Khan, whose passion for Suzuki superbikes is well recorded, among its members. The Biking Lords would come together on a closed group Facebook community to share experiences, information and knowledge. Suzuki has devised a series of mobile and digital services to support the Biking Lords in their various journeys, including mobile application-based product information, on-road navigator and mapping of customer support access points.

In addition, Biking Lords would have exclusive access to customized product support including dedicated relationship managers, helplines and exclusive previews of forthcoming Suzuki products.

National Marketing Head, SMIL, Ms. Anu Anamika said, “Suzuki’s customers in this bracket span from Sports Bikers to Cruiser owners. These are true aficionados of biking to whom biking is a way of life and superbikes are admired, owned and driven for the love of riding, performance and the excellence of technology. This community is our salute to this special breed of men and women who ride with the wind. The club would bring together people with a passion for true biking and we are very excited about this journey ahead of us.”

SMIL's brand ambessedor, Bollywood Superstar and Biking Lord Salman Khan said, “I am delighted to be a member of the Biking Lords community and I look forward to sharing experiences with people who share my passion for biking. The community will give us all an opportunity to know our bikes better, explore new dimensions of biking and share awesome experiences that come in the life of a biker.”