John Abraham Unveils The New Castrol Power 1's Gold Pack

Castrol is the most popular engine oil brand in India, and it's popularity further rising currently with a lightening fast speed. The reason behind is the very renowned Bollywood actor and a passionate biker, 'John Abraham', who is now the brand ambassador of the company. At the time of buying engine oil for a 4-stroke motorbike, the first name clicks in the mind is 'Castrol Power 1'. The Power 1 is the most successful product of the company in India, which has been relaunched in a new Gold Pack by Castrol India yesterday. At the launch event in Mumbai, Actor John Abraham unveiled the new Castrol Power 1 pack, which is available in 1000 and 900 ML packs.

Castrol power 1 is a high performance synthetic oil available in 15w-40 and 10w-30 viscometric grades given by the Society of Automobile Engineers (SAE). Oil has got advanced Tri Zone Technology, to give better protection of engine parts in any environment. The oil has got synthetic oil particles with higher flow rate than ordinary engine oils. This phenomenon reduces drag between the sliding parts of the engine, and the result is minimised power loss and better acceleration.

Castrol Power 1 and xBhp are also sponsoring the 2013 Biker of The Year campaign to honor the most passionate bikers in the country. The campaign is online and 10 bikers in 10 different categories will be judged on the basis of public voting and a selection panel. 10 categories including Power Biker of the Year, Wanderer of the Year, Track Racer of the Year, Freestyle Biker of the Year, Female Biker of the Year, Fight-Back Biker of the Year, Bike Customizer of the Year, Angel Biker of the Year, Motorcycling club of the Year and Rally Rider of the Year. The winners will be announced in the last week of September 2013.

During the launch, John Abraham shared his views about the campaign and said,“I am delighted to be associated with the xBhp and Castrol Power1 Biker of the Year campaign. Biking is all about passion and performance and I am delighted that Castrol is encouraging biking in India and recognizing the passion of bikers.

John also launched the Bikers Code of India, a book crowd-sourced from bikers across the country with quotes capturing their emotions and how they feel when they are biking.