Lifestyle Brand Fastrack Launched its Helmet Range

Fastrack Helmets! Yes you heard this one right. Titan's most renowned brand Fastrack, after gaining growth in the fields like eye wears and other accessories has now started producing helmets in their own organised industry of Rs. 400 crore. In the fashion show of the famous Indian Fashion Designer, Prasad Bidapa, the new range of helmets were unveiled. The price range of these helmets will be from Rs 1,495 to Rs 3,495. In this range helmets of categories like full faced, half faced and stylish motocross types will be available.

“India has one of the highest number of 2-wheelers in the world. With unorganized players currently driving the helmet business, the category has a large potential in the market. The organized helmet market is estimated at approximately Rs. 400 Cr, accounting for 45% of the retail market. Using our in-house design and marketing expertise and wide retail footprint we took a step to enter the helmets sector. The category is currently largely unorganized and under-served and with our superior quality product, we aim to ensure safety and comfort for two-wheeler riders.” These are the words from the Managing Director, Titan Company Limited, Mr. Bhaskar Bhat.

Italian manufacturer, AGV has been contacted for assisting the company in the making of the helmets in the country while Fastrack has kept designing and advertising of the products under their control.

Vice President & CMO – Watches & Accessories Division, Mr. Ronnie Talati said, "We are getting the helmets manufactured in India, we have tied up with an Italian company called AGV, one of the largest helmets manufactures in the world. We are tied up to make our helmets to our design and we control marketing, we control design and safety standards,"
For consumer's satisfaction, the helmets get ISI approval. Both, boys and girls can experience this new range Fastrack helmets which consists of 24 different variants available in various attractive colors with appealing graphics.