Royal Enfield takes its guns to Columbia – partners with Corbeta Group for exclusive distributorship

Royal Enfield, one of the most iconic motorcycle brands is all set to step foot in Columbia by tying up with Corbeta Group for distribution of its range of motorcycles. The Corbeta Group will be their exclusive distributor and will take the onus of supplying, marketing, reselling, distributing and servicing Royal Enfield products in the Columbian market.

Speaking on the occasion Mr. Siddhartha Lal, CEO Royal Enfield said, “At Royal Enfield we believe that the leisure motorcycling across the world has gone extreme with machines that are super sized, ungainly and expensive to buy and own. While a lot of these attributes will continue to remain in motorcycling, there is a space for something very different. Our unique form of motorcycling is centred on the idea of an absolute connect between the rider, his bike and the terrain he rides through. We call this Pure Motorcycling. We have been working very hard to create motorcycles that engage deeply and are fabulous to ride in real world riding conditions and speed. With a range of modern classic bikes, Royal Enfield brings to Colombia a new category of mid-sized motorcycles (250cc-750cc) that will make leisure motorcycling more accessible and fun.”

Further commenting on the partnership with Corbeta group, Mr Lal said, “Royal Enfield has had a great run in the recent past with a 50% year- on- year for the last three years and aims to become a leading player in the global mid-sized motorcycle segment. Colombia is a strategic market for Royal Enfield given the potential of its motorcycle industry and the fabulous riding terrain. The Corbeta Group’s in-depth understanding of the Colombian market, proven credentials in the motorcycle business, infrastructure and aftermarket capabilities synergize very well with Royal Enfield’s differentiated product offering and brand experience.”

Through the Corbeta Group Royal Enfield will distribute its Bullet, Classic and Rumbler range of motorcycles between 350 and 500 cc. It will also introduce the 535 Continental GT café racer along with the entire range of Royal Enfield apparel, merchandise and riding gear. This partnership will help create a mid-size motorcycle segment in Columbia.

Speaking on the partnership with Royal Enfield, Enrique Vargas, General Manager Corbeta Group said, “The Corbeta Group with its range of businesses has been successfully present in the Colombian market for more than 70 years now. We understand the motorcycle market in Colombia and see a huge opportunity for creating a mid-sized segment here. We will be working with Royal Enfield to bring to Colombia a differentiated motorcycling experience. We will be supporting them with our strong aftermarket network and infrastructure to ensure that Royal Enfield customers have full service support in the region. Going forward, we will also be looking at assembling Royal Enfield bikes in Colombia.”