Steelbird Opens a new Retail Store in Kanpur
Published On May 25, 2013 12:00 AM By Rajpal Singh
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Steelbird Hi-Tech India Ltd, India’s largest ISI helmet brand having Technical Collaboration with BIEFFE- World's Number One in Helmets, has set up its first exclusive retail outlet to sell world famous helmets and side boxes in Kanpur. This is the first exclusive retail outlet of Steelbird which has just come out in Kanpur with the name of Exclusive Retail Oulet- Steelbird Helmets, Rama auto Sales this outlet to sell Helmets and side boxes. The concepts of exclusive outlet where a motorcycle rider can choose riding gears at his own may be a new concept for India but in western countries you will find lot of such outlets and are very popular among the bikers. Steelbird has set up this outlet in North India, due to overwhelming demand of Steelbird products in this part of the country .
Sharing the vision behind this move of Steelbird Helmets, Shailendra Jain - Head Sales & Marketing told, Uttar Pradesh has being High density Population area and there is lots of potential to pay and vehicle population is also very high. You can find super bikes and lot of trendy bikes in the possession of youngster these days. To ride these bikes one must have riding gears which we will provide through these outlets. To begin with we are selling Steelbird’s exclusive range of helmets, side boxes and other allied products. We shall keep introducing new and hi-tech biking gears in due course of time in these outlets.
Mr. Jain added “Indian two wheeler industries has maximum share of motorcycles, creating a huge market for Biking Gears. However, the riders have hardly any choice if he wishes to buy authentic branded and international quality riding gears. By opening Exclusive retail outlets, we are certainly bridging this huge gap and also educating people to go for qualitative products as every single product we are offering will help the riders to drive safely with style.”
At this outlet people will be able to feel the unique buying experience with combination of technical knowhow through the experts sitting in the showrooms to educate the people on the products and their functionalities. This exclusive outlet would enable populace to go through the whole product range of the brand as these stores are positioned as a single window solution, where customers can choose from the portfolio. At exclusive outlet they will be able to feel the product with guidance on what kind a product they must go with or what kind of accessories would meet their requirements by the experts sitting in the showrooms. This educative drive will make them choose the right product.