Yamaha continues to ride high on sales in July
Modified On Jun 2, 2015 12:00 AM By Team Bikedekho for Yamaha FZ S FI (V 2.0)
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On a consistently successful path, India Yamaha Motor again continued to show an upward trend in the sales growth, registering 28.5 % growth in its overall sales that stood at 38,197 units in July 2011 vs. 29,728 units in July 2010. In the domestic market, the company sold 29,021 units in July 2011 vs. 22,899 units sold last year. The export figures stood at 9,176 units in July 2011 while 6,829 motorcycles were exported in July 2010.
Speaking on the results, Mr. Hiroyuki Suzuki, CEO & MD, India Yamaha Motor Pvt. Ltd., said, “We are pleased with the consistent sales growth that we’ve been witnessing month-on-month this year. The new variants of the FZ Series and the SZ Series have largely contributed to the highest-ever monthly sales we have achieved in domestic market this year. We are engaging in targeted marketing activities and expanding our dealer network to tier 2 and tier 3 cities to further strengthen our market share in the 150cc+ segment. We are also very upbeat about the upcoming festive season which will further propel our sales.”
Yamaha continues to reinforce its relationship with the customers and has launched the ‘YES!YAMAHA’ campaign that endeavors to provide the Best 3S Experience so that the customer always appreciates Yamaha and accepts the brand like the word “YES”. The company is making steadfast efforts by conducting consumer-centric marketing initiatives such as Yamaha R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids, Yamaha Service Camps to name a few.
Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)".
Presently, its product portfolio includes Yamaha VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), Yamaha FZ1 (998cc), Fazer (153cc), FZ-S (153cc), FZ (153cc), Yamaha SZ, SZ-X & SZ-R (153cc), Yamaha YZF R15 (150cc), SS 125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc).
