Buy Extended Warranty For Your Ather 450X Battery For Re 1

Ather has a range of cool offers this December

If the festive season has taught us anything, it’s this - exciting offers on EVs help drive sales, and Ather Energy is back with a range of cool offers in December which should make the proposition of owning a 450X e-scoot a lot more lucrative. 

Offers:

1- Ather Battery Protect:

For just Re 1, you can purchase battery protection from Ather which gives you - two years of extended warranty, secures your battery for a total of  five years or 60,000km. Otherwise, the extended battery warranty costs Rs 6,999. The company also offers performance-guarantee against battery degradation and no upper limit on claim amount.

2- Easy financing:

You can get a 450X by making a small down payment of five per cent with EMI options starting at Rs 2,975 per month. Ather says there will be no processing fee and the loan approval will happen in under an hour.

3- On-the-spot exchange offer:

You can now get up to Rs 4,000 as exchange bonus for your petrol-powered bike/scooter and pay nothing in down payment in exchange. That said, selling your old petrol-powered two-wheeler independently should fetch you a better value than exchanging it.

4- FREE access to Ather Grid for one year:

Ather has over 700 fast-charging grids spread across India and for a year from when you purchase the e-scooter, it’s free!

The festive season reeled in many lucrative offers from EV makers which led to a spike in sales in October ’22; Ather too posted a respectable 8,213 unit-sales that month. That said, November for Ather has been relatively slow with a sales figure of 7,234 units. But, the company has been hard at work putting into action critical business decisions which should help benefit it in the long run.   

*Offer valid from December 1-31, 2022 

For starters, Ather has launched its second manufacturing facility in Hosur, Tamil Nadu which has upped its production capacity to 4.2 lakh units annually. At the launch of the 450X generation 3 it disclosed plans for scaling up its production to 14 lakh units annually in two phases, and the first step has been taken.

Next - Ather has expanded its national footprint by establishing nine new experience centres in places such as – Salem, Dwarka, Gurugram, Hassan, Patna, Bengaluru, Jamnagar and Thoothukudi. 

Ather is posting a year-on-year (YoY) growth but improvement in sales have been gradual. For Ather to become a household name and have more takers, it must look at growth from a holistic point of view which is exactly what it seems to be doing with easy finance options, large scale operations and multiple brand touchpoints.