CEAT Stores to Retail Pirelli Tyres in India
Published On Dec 2, 2015 12:00 AM By Naveen Soni
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The Italian tyre manufacturer- Pirelli has partnered with the Indian brand CEAT to retail its products in India. Pirelli manufactures premium tyres for high-end motorcycles as well as cars, which will be sold at the CEAT stores across India. It is not confirmed that there will be a separate section for the premium tyres at the store or they will be displayed and sold along with the CEAT products.
Currently, it is not easy to get specific tyres for the high-end motorbikes everywhere in India and if you want to get them for the first time, you need a lot of research. Pirelli offers tyres for almost every superbike purpose and if they will be easily available at the CEAT Stores, the task of finding a premium tyre dealer will become much easier.
Availability of world class Pirelli tyres will also upgrade the value of the Indian products available at the store. On the other hand, the dealer network and popularity of CEAT tyres in India will help Pirelli in its marketing in the country. Also, the premium motorcycle segment is rapidly growing in India, so it is the right time to enter the market with the related products and CEAT seems to be a perfect partner for the task.