Harley Davidson at Auto Expo

At Auto Expo, Harley Davidson India today announced the expansion of its Complete Knock Down (CKD) production to now include two bikes from the Company’s Dyna family of motorcycles. The Harley Davidson FXDB STREET BOB and Harley Davidson FXDC SUPER GLIDE, previously offered as Completely Built-Up (CBU) imports, will now be assembled at the company’s facility in Bawal, Haryana from component kits supplied by its U.S. plants. Harley davidson XR 1200X has been a street-smart performer of 2011 available in India at the price of 11,95,000.

Starting today, the Harley-Davidson FXDB Street Bob, a tough Big-Twin with classic bobber style, will be available to riding enthusiasts at just Rs 9.95 lakh as against the earlier Rs 13.95 lakh. In addition, the Harley-Davidson FXDC Super Glide Custom, a powerful custom-styled bike with eye-catching chrome detail, will retail at Rs.11.5 lakh only as against Rs. 15.45 lakh last year. This announcement marks the first time enthusiasts will be able to lay their hands on a 1600 cc bike for under Rs. 10 lakh.

“Harley-Davidson is pioneering the development of a strong leisure riding culture in India like never before. Over the last two years, we have strategically invested in the market to provide enthusiasts an opportunity to realize their dreams to join the Harley-Davidson family and become Harley owners.  As we expand our CKD product portfolio in India, we will continue to adopt and invest in strategies that make our products and ownership experience accessible to more enthusiasts and customers in India,” said Anoop Prakash, Managing Director, Harley-Davidson India.

Bookings for these two motorcycles at the new price points begin today across all seven dealerships of Harley-Davidson in India, including Capital Harley-Davidson in New Delhi, Seven Islands Harley-Davidson in Mumbai, Tusker Harley-Davidson in Bangalore, Banjara Harley-Davidson in Hyderabad, Himalayan Harley-Davidson in Chandigarh, Nine Bridges Harley-Davidson in Ahmedabad, and its newest showroom, Coromandel Harley-Davidson in the heart of Chennai.

Harley-Davidson commenced India CKD assembly operations in the country in January 2011 and has been assembling three motorcycles from its Sportster family – the Harley-Davidson Superlow, the Harley-Davidson Iron 883 and the Harley-Davidson Forty-Eight. With the introduction of two more motorcycles in its CKD line-up, the company now assembles five motorcycles in the country, out of its total line up of 15 bikes being offered.

As further testament to the enthusiastic response that Harley-Davidson has received across India and reflective of the true spirit of camaraderie and brotherhood between riders, proud members of the Delhi Harley Owners Group (H.O.G) chapter made their presence known at the Harley-Davidson stall at Auto Expo, riding into the venue grounds as a group and joining the event armored in leather.

“We are clearly committed to the Indian market for the long-term and the respect that we have received for the brand has been truly humbling.  With over 1,000 Harley owners now riding on Indian roads, our customers are indeed our brand ambassadors and we are proud to join with them and have their support as we build the next chapter of leisure riding in India. We believe that every customer is unique and we strive to offer each and every one a personalized experience by making available an ever-expanding range of bikes, accessories and riding gear,” said Anoop Prakash.

During today’s events, Harley-Davidson India also unveiled five breathtaking customized bikes.  The bikes started as stock models from the current India line-up and have been transformed through customization with Harley-Davidson® Genuine Motor Parts and AccessoriesTM.  Each motorcycle featured several dynamic changes to the factory original, including upgraded hand grips, foot pegs, handlebars, seats, fuel tanks, derby covers and fenders.

“The joy of personalizing your bike to express your individuality is one of the many differentiators of the Harley-Davidson ownership experience.  We will continue to enable customization options for our customers at every dealer location. The models on display demonstrate only a small sample of the combinations available,” said Anoop Prakash.  

As the year progresses, Harley-Davidson India plans to expand its dealership footprint to three other cities - Kolkata, Kochi and Jaipur.
Harley-Davidson is the global leader in cruising and touring motorcycles and ranks as one of the strongest brands in the world, with motorcycle sales now in more than 70 countries.