Harley-Davidson Welcomes Thousands of Fans from Around the World to Milwaukee

Legendary motorcycle manufacturer Harley-Davidson is all set to celebrated its 110th Anniversary in Milwaukee with thousands of Harley fans and owners over Labor Day Weekend. The Milwaukee party is the culmination of a year-long, global celebration that has rocked 11 countries on six different continents, where Harley-Davidson has celebrated with fans united by a common bond and shared passion for freedom, self-expression and adventure. In the past year, Harley-Davidson employees, dealers and riders have shared thousands of amazing experiences, including a ride through the Tibetan Plateau in China, a parade along the beaches of Sao Paulo and even a Papal blessing.

“It’s been an amazing ride around the world for our 110th. And, now we’re bringing the party home,” said Harley-Davidson Senior Vice President and Chief Marketing Officer Mark-Hans Richer. “What better way to cap off this year-long adventure than by hosting the biggest party in America over Labor Day weekend, right here in our hometown with thousands of our family and friends? It’s going to be epic.”

Milwaukee residents have always been cordial hosts for Harley-Davidson enthusiasts who make the journey to the City of Festivals from around the world. One Anniversary tradition is the welcoming home of thousands of riders by Milwaukee area residents who stand on the city’s highway overpasses with homemade welcome signs as riders arrive in Milwaukee. Starting today, fans can pick up free Harley-Davidson Welcome Home banners at the Harley-Davidson Museum and at local Harley-Davidson dealerships including Hal’s Harley-Davidson, House of Harley-Davidson, Milwaukee Harley-Davidson and Suburban Motors Harley-Davidson. The best time to catch riders as they roar into town is Thursday, Aug. 29 from 9 a.m. to 1 p.m.

Fans can instantly connect to all of the 110th Anniversary action by downloading the official event mobile app, available for free at http://110.harley-davidson.com/en_US/events/milwaukee2013. The fully featured and jam-packed app is the official roadmap to all the fun, including a full event schedule, maps and artists section with details on all 60-plus bands performing at the Summerfest Grounds and Marcus Amphitheater. The app also includes a social media section where fans can see what others are capturing and saying about the event through photos and video.

MORE WAYS TO JOIN THE PARTY

Cheer on the HOGS: The 110th Anniversary parade will begin at Miller Park at 10 a.m. and travel east on Wisconsin Avenue before ending at the Summerfest Grounds. A special pass is required to ride in the parade, but fans are invited to line Wisconsin Avenue to cheer on the riders.

Get in on the Action at the Octagon: Area residents and visitors can witness one of the hardest-hitting live fights of the year – the UFC® 164 Harley-Davidson Hometown Throwdown at the BMO Harris Bradley Center on Saturday evening, Aug. 31. The action-packed card will feature more than 10 bouts, including a UFC Lightweight Championship challenge between the current champion Benson Henderson and Milwaukee native Anthony Pettis and a fight between two former UFC Heavyweight champions – Frank Mir and Josh Barnett. Tickets for the UFC Hometown Throwdown range from $60 to $400 before taxes and fees.

Ride the 2014 Harley-Davidson Motorcycles, including the New Project RUSHMORE Bikes: Harley-Davidson Powertrain Operations in Menomonee Falls (W156 N9000 Pilgrim Rd.) will offer one of the first opportunities to demo the new 2014 motorcycles Thursday (Aug. 29) – Saturday (Aug. 31) 9 a.m. to 5 p.m., or take a free factory tour Thursday (Aug. 29) – Friday (Aug. 30) 9 a.m. to 3 p.m. and Saturday (Aug. 31) 10 a.m. to 2 p.m. The star of the new 2014 motorcycle line-up is not a single bike – rather eight new bikes under the banner Project RUSHMORE, the outcome of a new customer-driven product development effort, which Harley-Davidson implemented to re-engineer the world’s best-selling line of touring motorcycles.

Go Behind the Scenes of Project RUSHMORE and more at the Harley-Davidson Museum: Project RUSHMORE takes center stage in a new special exhibit at the Harley-Davidson Museum in Milwaukee that opens Saturday, Aug. 24. The exhibit, which showcases everything from concept development through testing, allows visitors an exclusive, behind-the-scenes look into Project RUSHMORE. Prototype parts, drawings, models and other original materials will give visitors insight into the design and engineering process.

Additionally, the Museum has a series of activities planned every day of the party, including bike shows, a JUMPSTART® Rider Experience featuring 2014 motorcycles, a limited number of small wedding ceremony packages, custom culture artisans, outdoor concessions, live music and a special “After Dark” acoustic lounge experience Thursday-Saturday at 9 p.m. at Motor Bar & Restaurant. All outdoor activities, as well as the “After Dark” series are free and open to the public. Reservations are required for entry to the Museum, available exclusively at www.H-DMuseum.com.

ABOUT THE HARLEY-DAVIDSON 110th ANNIVERSARY CELEBRATION

The Harley-Davidson 110th Anniversary is a year-long, global celebration connecting millions of Harley-Davidson fans united by a common bond and shared passion for freedom, self-expression and epic adventure. Included in the official 110th Anniversary calendar are 12 different 110th Anniversary experiences that Harley-Davidson will bring to existing motorcycle events in global markets through September 2013. The events span 11 countries on six continents and are capped by two main celebration events in Rome, Italy, in June 2013 and Milwaukee during Labor Day weekend.