Hero MotoCorp Debuts 1st Premia Showroom In New Delhi

Hero has been expanding its network of premium stores in India and has opened their first Premia store in New Delhi

Quick Highlights

• New Delhi gets Hero MotoCorp’s premium showroom, called Premia

• The showroom will showcase brands including Hero, Harley-Davidson & Vida

• The company plans to expand its network of Premia showrooms across India

Hero MotoCorp has opened over 40 of its premium line of showrooms, called Premia across 35 cities in India. Recently, they debuted New Delhi’s first Premia showroom, located in Naraina. The showroom was inaugurated by the Executive Chairman of Hero MotoCorp, Dr. Pawan Munjal. This premium showroom will act as an umbrella and have separate zones for the company’s sub-brands like Hero, Harley-Davidson and Vida. 

How is Premia different from other showrooms?

The Premia showroom was opened to offer bikes and scooters with premium experience to potential and existing customers. The customers will be attended by professionally trained sales consultants to ensure a more premium experience than the standard dealerships. The decor of this showroom features a modern and premium design. It also houses the Premia Service, a service centre with technical experts to deliver an exceptional in-service experience. Currently, the showroom showcases the Hero Mavrick 440, Harley-Davidson X440, Hero Karizma XMR, Hero XPulse 200 4V, Hero Xtreme 160R 4V and Vida V1.

The introduction of these premium showrooms indicates Hero’s efforts to enter the premium segment and this is the brand’s strategy to reposition itself in the market and cater to the premium segment along with the budget-friendly segment.