Hero to launch new Pleasure, Xtreme, Karizma R and ZMR this month

India's leading two wheeler manufacturer, Hero MotoCorp Limited (HMCL) is all set to launch new Pleasure, Xtreme, Karizma R and ZMR this month. The vehicles were already revealed in the October 2013 and showcased publicly at the Auto Expo 2014.

The launch has been confirmed by a recently released quote by the company, in which Mr. Anil Dua, Sr. Vice President (Marketing & Sales), HMCL, said “We have been consistently selling over five lakh units every month, and this is clearly indicative of the inherent market demand that exists for our products. There has been an excise duty cut in the month of February and we have passed on the benefit to our customers. We are hopeful that this price cut will give a fillip to the industry and further boost demand of our products. The recent Auto Expo – where we showcased over a dozen new products and concepts – also seems to have strengthened the market sentiment.

“We plan to create further excitement in the market with as many as four models - the newer versions of Pleasure, Xtreme, Karizma and ZMR – ready to roll out later this month,” he added. The last comment hints towards the launch of afformentioned vehicles by the end of the month.

The new Pleasure will come with updated graphics and the all new Integrated Braking System (IBS). New Xtreme also gets a refreshed styling along with engine immobilizer technology. The all new Karizma R and ZMR have been changed totallyin design terms. Both the semi and full faired bikes gets a highly racing inspired look with retuned engine to develop 19bhp of maximum power.