Lectro Townmaster Electric-Assist Bicycle Launched

The premium e-bicycle is aimed at the urban commuting segment

• The Towmaster is priced at Rs 30,999 and will be Lectro’s most premium road-going e-bicycle.
• Gets features such as front suspension, disc brakes at both ends, fixed LED headlamp and a 7-speed gearbox. 
• Also features a lithium-ion battery that offers a range of 30-40km and takes around 3 hours to fully charge. 

Lectro, the sub-brand of Hero Cycles, has launched the Townmaster e-bicycle at Rs 30,999. It is a road-going cycle with an electric motor that supplements power to the pedals. The pedal-assist bicycle comes with features such as a fixed LED headlamp, front suspension, disc brakes, and a 7-speed gearbox.

Also read: Yamaha-powered Hero Lectro EHX20 Electric Cycle Launched In India

Like other Lectro pedal-assisted e-bicycles, the Townmaster too has a Lithium-ion cell pack hidden inside the frame, which can be charged via a charging point integrated into the frame itself. It supplies power to the LED headlamp and the hub-mounted electric motor, which helps reduce pedaling effort by a claimed 80 percent. You can also run the bicycle on a pure electric drive. It gets a twist grip throttle and a cruise control feature, which allows the e-bicycle to be ridden at a fixed 6kmph purely on electric power. The battery pack offers a range of around 30-40km and takes around 3 hours to charge. 

Pedal-assist e-bicycles make sense if your commuting distance is not too long. They are as easy to ride around the city as your regular bicycles but require far less effort to pedal, especially while riding uphill. 

Here is the press release from the company:

Lectro E-Mobility Solutions Ltd Launches ‘Townmaster’, An Electric bicycle for the Urban Young

• Townmaster, the new electric bicycle under the globally popular Lectro range, is targeted at the fitness loving environment-conscious urban consumer
• Lectro Townmaster offers upgraded features to make all types of cycling trips comfortable

New Delhi, 10th October 2019: Lectro E-Mobility Solutions Ltd. has created another splash in India’s electric bicycle market with its new offering Townmaster -a new stupendously designed state of the art throttle electric bike that promises to revolutionize the cycling experience for the urban customers.

Lectro Townmaster is a product aimed at the discerning urban consumer who is health and environment conscious and resultantly hungry for new viable products that can serve the twin purpose of fitness and eco-friendly transport.

Townmaster, a throttle e-bike, can be charged from a regular plug point and doesn’t need special charging stations, much like other products under the Lectro range. It can also ride 30-40 km on a single charge of around 3 hours, making it a highly viable alternative mode of transport for inter city commuting.

A number of new features that upgrade the cycling experience make Townmaster the preferred choice for consumers looking for clean transport options for short, medium and long distance travel. A suspension facility, permanent headlight, internal cable routing and double disk braces make the electric bicycle efficient, safe and aesthetically appealing.

“There is new emerging category of consumers in India who is fitness-oriented while also being environmentally-conscious about reducing their carbon footprint. This category of consumers is leading the demand for alternative and clean transport options that are viable for different kinds of trips – be it short distance or long distance. Lectro Townmaster is a product crafted specially for such an audience that is leading the Smart Commute revolution in India,” said Mr. Aditya Munjal, Director of Firefox Cycles Limited and Hexi

Designed in UK, Townmaster incorporates sophisticated design technology suitable for tough city commuting and comfort while an insulated internal battery system ensures the safety of the battery. The urban bike has been designed with double disc braces and Kenda’s K-shield puncture-resistant tyres for greater safety and convenience.

With its multiple Smart ride modes, Townmaster allows the user to shift to different modes of riding as per the requirement. While the THROTTLE 'TWIST and GO' mode allows the user the unique experience of cycling without pedaling, the ‘PEDALEC’ mode gives them a fine balance of battery assist and manual pedaling to reduce the pedaling effort by 80%. The bike comes with a cruise mode feature – a convenient mode of riding at a fixed speed of 6km/hr powered by the battery.