Lowest Rate Bikes Soon to Come to India from Yamaha

If cars be miniaturized, why can’t bikes be? What Tata did to cars with bringing Nano, something on the same path can be seen on the range of bikes we currently have. Yamaha might bounce a bit up with a bike that would cost as low as Rs. 25,000 or Rs. 30,000, probably the cheapest motorbikes throughout the world, tagged at around 500 US dollars. The Japanese two wheeler giant, Yamaha, if it succeeds, will be first of all brought to the Indian bike market, before any other market. Hiroyuki Suzuki, the chief executive of Yamaha Motor Pvt. Ltd., India, in an interview, said, “We have so far done well with our premium motorcycles in India and now we think is the time to address a bigger part of the market where volumes are high.” With this the company would launch a competition to other bigwigs of the industry spread across continent. he Indian leg of Yamaha Motors owns a market share of 3.5 per cent as of now. And yet is the most loved and searched for name by the youth of the country.

With the launch of Yamaha YZF R15, the company changed the whole biking scenario in India. This is one two wheel machine that has an equal demand on the tracks as that of the on road demand. With such products that have already been launched, and more to come soon, the company expects to take over more than 10 per cent by the year 2016. With this Nano kind of bike, Yamaha soothes those who do not have the budget to own a two wheeler, thus have bikes just in their dreams. This happens to be a segment of people that is uptil now left ignored by any two wheeler major. Not just simply soother, the company sees huge profit for itself in this segment. With the kind of population we have in our rural areas, not forgetting the poorest of people of the country, the company knows it can draw many buyers with its fuel efficient low rated bikes. Mr. Suzuki agrees saying, “Just about one in every 25 people in India owns a two-wheeler. There is a huge scope to attract more buyers with a fuel-efficient product that is priced reasonably.”

However much the company agrees to the news of such low rated bikes, they have yet not given out even a single spec out, which would now be the most seeked information once this news is out and wildly spread. The current lowest costing bike from Yamaha is Crux, which is being sold at around Rs. 35,500. Such a contradiction has rarely ever been seen in the two wheeler industry. In all the recent news, what one can easily gather is all the two wheeler companies are pulling up their socks to bring quarter liter segment bikes, the higher displacement bikes. That is where the consumers are moving into, that is where the demand is heading to, and thus almost every other company too. However, the contradiction is realized when the same companies are targeting the lower commuter sector bikes that would be costing much low to the buyers. Such bikes would merely be the commuting machines for necessity. Two different wishes, two different aims from the same set of companies. Let us wait and watch how well these fare.