Mahindra introduces GenZe in United States

Expanding its footprint in the United States, Mahindra Group has unveiled GenZe, an electric two-wheeler. Michigan Governor, Rick Snyder joined Anand Mahindra, Chairman, Mahindra Group in inaugurating the Mahindra GenZe electric two-wheeler facility and the North American Technical Centre in Southeast Michigan. Mahindra Group was represented by Dr. Pawan Goenka, Executive Director and President, Automotive & Farm Equipment Sectors. In tune with the brands ‘Rise’ philosophy, and their innovative thinking in the future of transportation, these important investments exemplify the company’s commitment to developing urban mobility solutions for expanding cities around the world.

The GenZe is the first urban transportation vehicle by the Mahindra Group and the only two-wheeled electric vehicle present in the United States. The compact dimensions and simple design will provide users an easy to travel run-around with specialised storage. The GenZe has a claimed range of 48 kilometres, and a top speed of 50 kmph. “Michigan provided us the perfect eco-system to step up our U.S. presence. We were able to draw on the terrific automotive engineering and manufacturing talent available in the state, to create industry leading initiatives for the United States,” said Anand Mahindra, Chairman, Mahindra Group. “The North American Technical Centre and GenZe represent important disruptive product incubators for the Mahindra Group. Constant innovation focused on improving the lives of our consumers, employees and the communities they impact is at the core of Mahindra’s ‘Rise’ philosophy and we are delighted to see this come to fruition in the United States”, he added.

The Mahindra Group already has a substantial presence in the United States with IT companies, Tech Mahindra and Bristlecone and the world’s number one selling tractor brand based on volume, Mahindra USA. The new Technical Centre adds to this footprint and reflects the Group’s continued commitment to North America. Mahindra GenZe selected Ann Arbor, Michigan, for its manufacturing facility following a nationwide search.  This facility can assemble up to 9,000 units in a year, with the ability to increase production capacity to 20,000 units if required.

“We are excited to unveil the GenZe by Mahindra as the first electric urban two-wheeler designed and manufactured in the United States,” said Vish Palekar, CEO, Mahindra GenZe. The GenZe is conceived for students and urban commuters tired of increasing gas prices, congestion and lack of convenient parking spaces. With industry leading utility and connectivity features including the ability to charge anywhere on the go, the GenZe is the perfect lifestyle empowering vehicle.