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Mahindra targets to go global market for 2wheeler by 2020

Published On Jul 22, 2010 12:00 AM By sagarfor Mahindra Duro

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Mahindra two-wheeler, a newly entrant subsidiary of Mahindra Group in India, is targeting to foray into global market for its two-wheeler by 2020. Presently, the company is performing extremely well in the domestic market. After getting a excellent response from the auto market, the company all set to go global market for their 2wheelers. Earlier, the company had announced that it will launch a first motorcycle in the Indian auto market on this festival season.

According to some website reports, the new motorcycle will be known as Mahindra Cevalo and is expected to be available at around Rs 40,000 in the market. Mr. Anoop Mathur, President of Mahindra 2-Wheelers said,"We have a Vision 2020 which is to become a significant player of substance in two-wheelers. The objective is to become a full range manufacturer and offer scooters and bikes which make a difference.”

Anoop Mathur said that the future planning of the company is that it will offer many two-wheelers under the Mahindra brand and the units sales will be in millions. Besides, Mahindra 2-Wheelers is also looking forward to introduce hybrid models in the Indian auto market. Behind of them, the company is also working on further plans like several alliances within two-wheeler sector and increase the products range in the market. Mahindra Two-wheelers presently has a four Scooter such as Mahindra Duro, Mahindra Rodeo, Mahindra Kine and Mahindra Sym Flyte. Mahindra Duro and Mahindra Rodeo are the most iconic Scooters brand of the company.

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