Mahindra Two Wheelers to launch 10 products within 2 years

After observing the huge success of its recently launched motorcycle Centuro, Mahindra Two Wheelers announced to launch 10 new models in coming 2 years. Mahindra has received over 70,000 bookings of the Centuro in just 4 months of its launch. Recently, the company inaugurated 3 new dealerships and one new outlet in Bangalore. Mahindra announced to increase sales and service touch points to 500 plus in the Southern region by 2015.

Company's president and member of Group Executive Board, Mr. Anoop Mathur said, "We will be coming out with 10 new models at least in next 2 to 2.5 years; we are almost working on an average to come out with a new model every three to four months. We are moving in the right direction and indeed you will start seeing some of them in the next few months itself; ....a completely redefined style line Mojo, 300cc bike will be released during the Delhi auto expo in February 2014." he added after.

Talking about the categories of the planed products, Mr. Anoop said, "We are working on both the categories at the same degree of emphasis- as the market demands." After that he told about the production capacity of the company in two-wheeler sector and added, "In this industry, increase in capacity happens in step function and our first milestone is going to a 50 per cent higher than this- by the end of November." Current capacity of the company through its facility at Pithampura near Indore is 1,000 bikes per day.

He said on the future strategies of the company about partnering with foreign companies, "We are always open to any strategic partnership with anybody who in working with us can enhance the value of the business or for the customer or for the share holder." "That does have to be a financial arrangement it can even be a participation in technology sharing, it can be in the form of supplier-client relationship...." he added further.

"..our immediate plan is to first go 10 per cent and very soon go to 20 per cent- it could happen in couple of years," he said about the company's export plans. Mr. Dharmendra Mishra, Vice President Sales & Customer Care, Commented on Mahindra Two Wheelers’ dealer network strategy that the company increasing its dealer network and planned to open 1,400 outlets by this fiscal. Till the end of FY2015, the company aims to achieve a very strong dealers network of 2,000.