Piaggio Inaugurates Third Motoplex Premium Retail Concept Store In India

After Pune and Hyderabad, Chennai now gets Piaggio's premium retail concept store, Motoplex, where the company offers Vespa, Aprilia and Moto Guzzi products.

The Italian automotive group, Piaggio is aggressively moving forward with its Motoplex expansion strategy across India. After the successful launch of two premium retail concept stores - one in Pune and the other in Hyderabad, now they have entered Chennai with the third Motoplex store in the country. Also known as the ‘Detroit of South Asia’, Chennai becomes the second city in South India to get a Motoplex store.

Motoplex multi-brand stores are a global concept of Piaggio Group and have already been set up in Milan, New York City, Shanghai, and Singapore. Inaugurated by Stefano Pelle, managing director and CEO, Piaggio India, the Chennai store is set up by M/S JMB Motors. Spread over an area of 4,061 sq. ft., the store is situated at 4th Avenue, Ashok Nagar, in Chennai.

On this occasion, Stefano Pelle said, “It is a proud moment for the Piaggio Group to bring our flagship store to Chennai - our third in India and second in the south of the country. Motoplex as a concept, offers the experience of Italian biking under one roof along with an exciting overview of the two-wheeler world, reflecting the innovative vision of the Piaggio Group. The store not only showcases the long-standing history of our brands - Vespa, Aprilia and Moto Guzzi but also highlights their fascinating journey that proudly stands for ‘Made in Italy’.”

“With the display of various brands from the Piaggio Group, the Motoplex store aims to achieve the same success it has had internationally. Chennai as a two-wheeler market has always been of strategic importance to us and it was a logical move to bring this concept store to this city,” He further added.

Executive Director of Chennai Motoplex, Satish Mehta said, “Today, is a moment of fulfilment as we become a part of Piaggio’s new retail experience, the Motoplex. It is indeed our pleasure to be representing Piaggio’s premium brands in Chennai.”

Providing an innovative in-store experience for all its premium automotive brands, the Piaggio Group is developing this concept in most of the major metropolitan cities around the world. Motoplex is a platform for bike enthusiasts to explore all of their favourite Piaggio brands, including Vespa, Aprilia and Moto Guzzi at one place.

Piaggio Group currently sells the Vespa, Vespa Elegante, Vespa VXL 125, Vespa SXL 125, Vespa VXL 150, and the Vespa SXL 150 under its scooter-only brand in India. Its performance motorcycle brand, Aprilia, offers the SRV 850 ABS ATC, Caponord 1200 range, Mana 850, Dorsoduro 1200, Tuono V4 1100 range, and the most popular RSV4 supersport range here. The company also sells the Griso 1200, California, Audace and Eldorado in the country under its cruiser brand, Moto Guzzi. All these models are available at all the three Motoplex stores in India, which are also coming to some other metro cities in the country in the near future.