Triumph Motorcycles India sold 1300 bikes in the first year

Triumph Motorcycles, the iconic British motorcycle manufacturer, has achieved high sales of 1300 motorcycles in the first year of its inception in India. The luxury brand had also globally recorded their highest sales figures in 30 years reaching a volume of 54,432 units.

The global figures from the Triumph Group show a 4.5% year-on-year increase in unit sales, with a managed accounting loss of £8m due to unrealised exchange rate loss, planned overseas expansion costs and ongoing investment in new models. Group turnover totaled £364 million, while total unit sales rose to more than 54,000 – compared to just over 52,000 in the preceding year.  This reflects the group’s long-term vision, a theme reflected by significant ongoing investment in people, product and facilities to retain a leading position in the development and production of class-leading, large capacity motorcycles.

Paul Stroud, Director Sales & Marketing, Triumph Motorcycles India “2014 has been a hugely successful year for Triumph Motorcycles. Growing markets like India and Brazil have been extremely critical and gratifying at the same time and they have contributed substantially to our overall figures. The industry is undoubtedly experiencing its most successful seasons and demonstrates that riding is regaining popularity as a leisure pursuit, as well as a stylish option for the urban commuter across the world.”

Vimal Sumbly, Managing Director, Triumph Motorcycles India said, “In India, we have had a dream run this past year having clocked 1300 sales. We are delighted with the way things have panned out for us in the last year.  It has been extremely rewarding in terms of both sales and the love we have got from Triumph enthusiasts. Globally also this has been a great year for Triumph Motorcycles. We have not only established ourselves as a front runner in the luxury motorcycles industry but have also been successful in adding value to the our global sales figures.”

Between November 2013 and January 2015, the Great British brand has established a strong foothold in the Indian premium motorcycle market with 12 international models and presence across 10 key cities in the country. Alongside continued investment in people and processes, and bikes spanning 5 motorcycling categories of classics, cruisers, roadsters, adventure and super sports, Triumph has firmly created a steadfast place in the hearts and minds of the Indian biking community.