UM Motorcycles Opens Its First Dealership in Pondicherry

With the inauguration of this new dealership, the total count of UM outlets rises up to 3 in South India and 18 in the country

UM Lohia Two Wheelers has inaugurated its first ever dealership in Pondicherry. The showroom is located at M/s Western Motors, No-108, East Coast Road, Pakkamudianpattu, Pondicherry. It is spread over a total surface area of 2888 sq. ft which includes 1328 sq. ft of showroom space and 1560 sq.ft of sales and service support space. Along with the two cruiser bikes, the Renegade Commando and Renegade Sport S, the dealership will also be selling all the UM riding accessories and apparel. It is also a part of the 24x7 Roadside Assistance Program (RSA) which commenced on January 1st, 2017. The program covers all the UM motorcycles available in India.

UM Motorcycles joined hands with Lohia Auto to form UM Lohia Two-Wheelers Pvt. Ltd (UML), which entered the Indian market in September 2014. Both the Commando and Sport S are manufactured locally at Lohia Auto’s Kashipur facility in Uttarakhand.

At the launch of the dealership, Rajeev Mishra, CEO – UM Lohia Two Wheelers, said, “The South Indian market is the key market for UM Motorcycles; contributing nearly 60% of the total two-wheeler market in India. Our aim has always been to reach out to our potential customer base. Pondicherry is the third dealership we have inaugurated in South India after Cochin & Bengaluru. This part of the country has excellent highways through forests and hills making it an ideal playground for cruiser motorcycles. We are confident that we shall get a good response from motorcycle enthusiasts in Pondicherry and surrounding areas. Our unique form of motorcycling is centred around the idea of a perfect connect between the rider, his bike and the terrain he rides through; we call this Pure Motorcycling. We have been working very hard to create motorcycles that engage deeply and are a pleasure to ride in real world riding conditions. With a perfect combination of looks, aesthetics and handling, our UM machines provide an unmatched biking experience. This dealership will house our flagship products Renegade Commando and Renegade Sports S.”

The UM Renegade Commando is priced at Rs 1.67 lakh and the Renegade Sport S is available at Rs 1.61 lakh (ex-showroom, Pondicherry).