Yamaha domestic sales up by 35 per cent in September

Reiterating the brand’s positive & upbeat sentiments and performance in deluxe & premium bike segments, India Yamaha Motor has registered domestic sales of 32,637 units in September 2011 vs. 24,133 units in the same month last year; a growth of 35.2%. The export sales grew 10.3% and stood at 10,825 units in September 2011 while 9,811 units were exported in September 2010. The total sales recorded were 43,462 units in September 2011 vs. 33,944 units sold in September 2010; a growth of 28%.

Expressing much happiness over India Yamaha’s continued strong performance, Mr. Jun Nakata, Director – Sales & Marketing, India Yamaha Motor Pvt. Ltd. said, “We are very happy with our sales performance this month which can be attributed to our deluxe & premium segment bikes such as FZ series and YZF-R15. The newly launched R15 version 2.0 has also been received very well in the market and we are trying our best to meet the growing demand. Our powerful commuter SZ bike also continues to grow at a brisk pace. With the festive season around the corner, we expect our sales momentum to continue over the next few months.”

 Yamaha continues to reinforce its relationship with the customers and has launched the ‘YES!YAMAHA’ campaign that endeavors to provide the Best 3S Experience so that the customer always appreciates Yamaha and accepts the brand like the word “YES”. The company is making steadfast efforts by conducting consumer-centric marketing initiatives such as Yamaha R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids, Yamaha Service Camps to name a few.

IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh & Faridabad in Haryana and produces motorcycles both for domestic & export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), Yamaha YZF R1 (998cc), FZ1 (998cc), Yamaha Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ, SZ-X & SZ-R (153cc), Yamaha YZF R15 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc).