Yamaha kick starts Yamaha SZ Tour Stay Ahead

Twenty chosen bikers are all set to ride à bloc as India Yamaha Motor Pvt. Ltd. today flagged off the “YAMAHA SZ Tour - Stay Ahead”. The riders came in full gusto as they got ready to ride on Yamaha’s all new SZ across 67 cities in 17 states of the country for the next one month. The month long event will culminate with a gala event in Cochin on the 17th October, 2010. The rally will cover an extensive stretch across Delhi, Uttar Pradesh, Rajasthan, Gujarat, Madhya Pradesh, Maharashtra, Goa, Orissa, Chattisgarh, West Bengal, Jharkhand, Tamil Nadu, Karnataka and Andhra Pradesh in a span of 30 days. Twenty bikers divided into 2 teams, each team consisting of 10 members will start their journey from Delhi and ride through different routes across the country. During the halt in selected 67 cities, Yamaha dealers will welcome the riders of the tour. The culmination of the “Yamaha SZ Tour” will take place in Cochin on the 17th October, 2010, amidst huge fanfare.

Commenting on the month long “Yamaha SZ Tour”, Mr. Yukimine Tsuji, CEO & MD said, “Through the YAMAHA SZ tour, we aim to appeal & reach out to a wider section of customers, not only urban but also rural customers. Through this tour, we want to demonstrate Styling, good Mileage and Comfortable riding of SZ models as bikers traverse across the length & breadth of the country on these bikes to ride more than 12,000 kms.”

 Yamaha acknowledges its Corporate Social Responsibility towards the society and is regularly conducting safe riding education program - Yamaha Safe Riding Science (YSRS) for inculcating safe riding habits and raising traffic safety awareness among local communities. Yamaha has already conducted this program in 7 cities across India since its inception a year ago. Through Yamaha SZ Tour, Yamaha aims to promote safety riding among bikers with the slogan “Be Safe on Road – Wear helmets while riding”.

Ideal combinations of Power, Comfort & Style, SZ has been designed with a strong focus on quality and performance. It has been designed and engineered down to the finest details for maximum comfort of the rider. Powering the new SZ is an all-new 4-Stroke air-cooled, SOHC single cylinder with 153cc engine that has been tuned for optimum performance i.e. Extra Power in the low to mid-speed range thereby ensuring a stress-free ride on Indian roads. There is a large capacity 14L fuel tank which gives the ability to go Extra Mile. The long cushioned seat ensures comfortable riding position enabling a straighter back and Extra Comfort while commuting long distances.

Yamaha has always endeavored in bringing the biking extravaganza alive among bike worshippers and building a relationship between man & machine. This tour will definitely be an extension to all other initiatives of Yamaha in bringing the consumer closer to Yamaha’s corporate culture and their promise to deliver internationally advanced technologies in all their products.