Yamaha to cut prices by Rs. 1,033 to 3,066 in India

The Indian wing of the Japanese auto major- Yamaha Motor India today announced to provide the benefits of excise duty reduction to both dealers and customers. The company has taken a decision with respect to the transit as well as in-hand inventory lying with the dealers on account of the recent declaration on excise duty cut by the Finance Ministry. This announcement followed the company’s earlier notice to cut prices on all its models (including scooters) across India with immediate effect. The price cut ranges from Rs.1033 to Rs. 3066 depending on the variants.

Currently, the cheapest bike in the Yamaha Motor India’s product portfolio is Yamaha Crux priced at Rs. 39,105, which will be discounted with Rs. 1,033, while the flagship bike (apart from the superbikes) is YZF-R15 V.2 priced at Rs. 1.12 lakh will get slashed by Rs. 3,066 (all, prices are ex-showroom, Delhi). The company has decided to pass on the differential amount to the dealers on their existing as well as transit stock in order to enable them to immediately extend 100% benefit to the customers. This is the direct impact of the excise duty cut from 12% to 8%.

Commenting on the occasion, Mr. Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “The announcement from the FM comes at a very opportune time when the sentiments are high right after the Auto Expo and the industry is seeing an upward trend. We are glad to be passing on the entire benefit to our customers by creating a favourable arrangement with our dealers. As a responsible manufacturer we believe in being transparent to both dealers and our end customers. With this decision, we aim to further enhance our sales and achieve greater levels of customer satisfaction.”

2013 has been a fruitful year for Yamaha as it witnessed a 33% growth rate despite a sluggish market. The company plans to sell 8.3 lakh units in 2014 with 6 lakh units in domestic sales and 2.3 lakh units in export sales. To achieve this the company’s focus will be on strengthening the mass segment, increasing the manufacturing competitiveness to produce cost efficient models, capacity expansion as well as enhancing Yamaha Motor India’s Sales and service network.