Yamaha upbeat about domestic and international markets

Continuing to ride northwards, India Yamaha Motor Pvt. Ltd., has registered sales of 25,766 units in February 2010 as compared to 17,407 units in February last year. The company has clocked domestic sales of 16,313 units in February 2010 as compared to 13,848 units in the same month last year. The export figures stood at 9,453 units in February 2010 while in Feb 2009 Yamaha exported 3,559 units. “Our domestic sales continue to be strong for our premium segment products like Yamaha YZF-R15, Yamaha Fazer, Yamaha FZ-S and Yamaha FZ-16. Interestingly, these models have also received overwhelming response in overseas market like Nepal, Sri Lanka, Bangaldesh and Columbia resulting in increased export sales. We are confident of achieving 3.1 lakh units target in domestic market and are aiming to more than double our exports to 1.5 lakh units this year compared to sales in 2009”, said Mr. Yukimine Tsuji, CEO & MD, India Yamaha Motor Pvt. Ltd. Yamaha continues its focus on YES! YAMAHA campaign, which was kick-started in 2009. For Yamaha, this campaign is the first step towards giving value to the customer that he demands and provides the best 3S Experience (Sales, Service & Spares) to the customer so that he always appreciates Yamaha and accepts the brand like the word “YES”. All the company’s efforts and activities revolve around Yes! Yamaha concept whether it’s Products, Service & Spares, Promotion and Dealers. The company is planning to enhance the numbers of Yamaha Bike Station (YBS), an authorized Yamaha Dealership with the Best 3S facility YBS. About India Yamaha Motor Pvt. Ltd.  Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)". IYM operates from its state-of-the-art-manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana and produces motorcycles both for domestic and export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers.  Presently, its product portfolio includes Yamaha VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), Fazer (153cc), FZ-S (153cc), FZ16 (153cc), YZF-R15 (150cc), Yamaha Gladiator Type SS & RS (125cc), G5 (106cc), Alba (106cc) and Crux (106cc).