"The Distinguished Gentleman's Ride 2014" organized nationwide in association with Triumph Motorcycles India

Magnificent men on their flying machines gathered today for a global celebration of motorcycling, style, friendship and banter all in aid of giving a two wheel salute to prostate cancer. Groups of Triumph-ant riders, all makes and models dressed dapper and toured the towns in line with the Distinguished Gentlemen’s Ride, a global phenomenon founded by a bunch of Australian friends in 2012. The flurry of elegant riders on their Triumph’s made for a pleasant sight on the Sunday morning, with an aim to offset the downbeat perception often linked to motorcyclists and to create awareness on prostate cancer.

Triumph Motorcycles, had teamed up with the Distinguished Gentleman’s Ride 2014 and is proud to be playing its part in accelerating the global growth of such a fantastic initiative. It’s all about the scramblers, café racers, classic styled bikes and bobbers, and the dapper chaps that own them – regardless of brand. What’s important is having a great ride and raising awareness and as much money as possible to combat a disease that kills one gentlemen every hour somewhere in the world.

The concept of the Distinguished Gentleman’s Ride began with a picture of Don Draper from television’s Mad Men.  This picture inspired the café racer aficionado Mark Hawwa to thinking about a Suit Ride in Perth. The idea quickly took off, starting in just a one city and then quickly growing into the global event we know today. The 2013 event raised $277,000 (AUS), and ran across 145 cities in 38 countries. A credible global partner who could provide the springboard and infrastructure to deliver the event on an ever growing worldwide basis was the need to hour and resulted in a partnership with Triumph Motorcycles.

We are delighted to congratulate Mark Hawwa and the global Distinguished Gentleman’s Ride family. The ride which took place in 254 cities around the world on the 28th September, and raised over $1M to support research into prostate cancer is an astounding achievement is a major milestone for the DGR and a credit to the organisers, volunteers and riders who are giving up their time to raise awareness of a disease that kills 1 man in six.

Paul Stroud, Sales and Marketing Director for Triumph Motorcycles, commented, “What a fantastic achievement, and a hugely positive response from riders, pillions and fans of motorcycling around the world. We’re incredibly proud to support the DGR, and everything it stands for. Congratulations on a fantastic achievement. It was a fantastic ride on Sunday!”

Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd commented “The Distinguished Gentleman’s Ride is a superb initiative which not only successfully highlighted the camaraderie amongst fellow bikers but also promoted a social cause.  We at Triumph have always given prime importance to riding and providing our consumers and brand patrons with a complete riding experience. In that respect, DGR gives us just the ride platform. The entire process of sticking to the dress code and riding in harmony with fellow bikers was quite an enthralling experience and also helped with breaking the stereotypes the society associates with men on bikes whilst raising funds for men’s health issues.”