Bajaj Auto has plans to Sell 15,000 units of Avenger in a Month

Bajaj Auto recently launched a portfolio of the new Avenger cruiser motorcycles. With this launch, the company is expecting to increase its market share by selling 15,000 units in a month.

The company recently launched three new variants of the Avenger including 220 Cruise, 220 Street and 150 Street. Being an only player under Rs 1 lac in the cruiser segment, the Indian manufacturer is hoping to increase the sales figure to 15,000 units in a month.   

The previous model of this bike was limited to the average sales of 4,000 units per month but with the new range of cruiser bikes, the company is expecting to increase its sales by four times, which is not an easy task. On the pricing, the Avenger 150 Street is priced at Rs 75,000 while the other two 220 cruiser bikes are priced at Rs 84,000 (Both ex-showroom).



Also read: Bajaj Auto sales dropped by 8 percent in October 2015

Describing the new Avenger bikes, Rajiv Bajaj, Managing Director of Bajaj Auto, said in a statement "The strategy behind the new range of Avenger is born out of the approach of creating something that is opposite of the market”.

He further added, "When everybody is presenting a single format of bikes to the market, we are presenting something different, so suddenly we become the only player there. And probably, people who are jaded and fatigued buying the same thing — Pulsar, FZ, Apache, etc — will hopefully get something new and exciting in the market,".

However, it will be interesting to see whether Bajaj will achieve its target?  Let’s see.

Also read: Bajaj Launches New Avenger Range Starting at Rs. 75,000 [Launch Video Inside]