Bajaj Auto no more production of scooter in India
Modified On Jun 2, 2015 12:00 AM By Wajeeh Khan for Bajaj Platina 110
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India's second leading motorcycle maker, Bajaj Auto Ltd will stop scooter production end of the fiscal and focus on Motorcycles production in auto market. The company announced on Wednesday, its completely release the scooter segment. Baja Chetak, once the world's largest selling scooter. Its production had stopped almost three years ago. Bajaj Kristal non-starter series will also stop the production by end of the current financial year. Santosh Desai, MD and CEO of Future Brands and a marketing and advertising expert said, “This is a clear watershed moment, because it’s almost like detaching ourselves from what constitutes middle class and the set of values that constituted middle class India. Bajaj Auto says, now it will focus on making motorcycles."there time was for Horse carriage but right now time for bike. The bike represent for middle class India, says R Balki, Chairman of Lowe India. Bajaj's had collected 120 crore booking from the customer of Rs.500 per scooter. A parallel industry grew around that waiting period, with those taking the delivery reselling it at handsome margins. Bajaj decided to focus on bike for the ahead generation, yet scooters managed to stay put. Bajaj Chetak replaced gear from its two-stoke engine to four stock with new element in the late nineties. Than came its automatic avatars. Hero-Honda's India partner Honda Motors crossed once again as advanced scooter with its Honda Activa. Now it has sold over 6 lakh scooter a million-units market in the year. Bajaj Kristal sales dropped 57 per cent to 3,356 from 7,876 scooters in the first eight month of the current fiscal. Saw domestic market a 15 per cent to 8.91 lakh units in the same period. We are production Bajaj Kristal for only export, which we don't think is possible. Bajaj has recently launched a new Bajaj Pulsar 135cc bike and Yamaha's R15 is the most favorable bike in India.