Bajaj Discover Recorded Sells of 5 lakh units

Bajaj Auto new offering in the 100cc segment, the Discover DTS-Si, has sold a record 500,000 numbers in 225 days of its launch. The bike which was launched in July 2009 has possibly set a new benchmark for any bike to reach a record 500,000 numbers within the shortest span of time. It has also attained the leadership in states like West Bengal and entire North East region by becoming the highest selling brand in the overall two-wheeler category. The company has already ramped up the production from current 75,000 units to 1 lakh units per month to meet the overwhelming demand. This super-fuel-efficient bike gives an on-road, mileage of 80 km/litre on account of the ‘Digital Twin Spark - Swirl induction’ version 2.0 engine series that powers the bike. According to Mr. S. Sridhar, CEO-2Wh “We have been overwhelmed with the response.In fact we were unable to meet the demand in February and there was a stock-out situation in some dealerships. The twin successes of the 100cc Discover DTS-Si and also the recently launched Pulsar 135 LS has boosted our marketshare to 27.3 % in February 2010.” The Bajaj DISCOVER DTS-Si Electric start comes in five colors at an attractive price of Rs. 41736 (Ex- Showroom Delhi).