Bajaj Motorcycles Notice 1% Sales Increase in May over Last Month

Bajaj Auto is gradually making its move towards the top position in the two-wheeler segment in India, as the new launches by Bajaj, Discover 125 ST, Discover 100 4G and Pulsar 200 NS, are proving themselves to be one of the best products by the company, which are playing a major role in increasing the two-wheeler sales volume of the company. Last month witnessed the curtain raising of Bajaj Discover 100 4G with a price tag of Rs. 42,000, Bajaj Discover 125 ST at an expected price of Rs. 55,000 and Bajaj Pulsar 200 NS with a price of Rs. 90,000, amongst which Bajaj Discover 100 4G is an entry level bike of the company. Bajaj Discover 125 ST claims to remit the performance of a sports bike, along with maintaining the mileage of a commuter bike, without compromising with the looks and style of the bike.

On the other hand, Bajaj Pulsar 200 NS is a 200cc motorbike, which is the successor of Pulsar 135 LS and comes with DTS-i triple spark technology. Although the company has suffered a heavy loss in the commercial vehicle segment, which also puts a negative impact on the overall sales of the company. Bajaj Auto stands at the second position in the two wheeler bike segment, after Hero MotoCorp and followed by Honda Motor Co.Ltd (HMC), which is residing at the third position. The company has reported an increase of 3933 units in the month of May this year over the last year's sales volume in the corresponding month, which constitutes near about 1.23 percent of growth in  the sales of the company.

Last year, the company had made a sale of 3,17,989 units in the month of May which has grown to 3,21,922 unit sales in the corresponding month this year. It is a good news for the company and this growth is also very essential in order to maintain the second top position in the country, but somehow its commercial vehicle sector is not making profit in the market and has notice a decline of 26% as compared to the last year's sales. Last year, the company has sold 40,860 units of commercial vehicles in the month of May, which has now decreased to 30,297 units this year in the same month.

Bajaj Auto has also witness a 3 percent growth in the exports in May this year, by exporting 1,30,573 units as compared to 1,26,818 units in May 2011, a difference of 3755 units. Noticing the overall growth of the company, there is a downfall by 2 percent, which is an serious issue for Bajaj Auto and it shows that the company need to pay attention on the commercial vehicle segment also. The total vehicle sales of Bajaj Auto Ltd. in the month of May this year stood at 3,52,219 units, a depreciation of 6630 units as compared to the last year sale of 3,58,849 units. The company might turn the table in the remaining year with some concrete steps in the same direction to boost up its total sales.