Bajaj V And Leo Burnett Presents Sons Of Vikrant

Bajaj V and Leo Burnett releases Sons of Vikrant, an inspiring documentary that brings together untold stories shared by the war veterans.

We are well aware of the fact that the new Bajaj V uses metal from India’s first aircraft carrier, INS Vikrant. Now, Bajaj has released a documentary on Vikrant called Sons of Vikrant by the globally active American advertising company, Leo Burnett. The documentary brings together untold stories of valour, respect and pride – shared by the war veterans, who served aboard the invincible INS Vikrant.

Its premier took place at a tribute gala in Mumbai in presence of the war veterans Admiral Arun Prakash, Rear Admiral SK Gupta, Rear Admiral Peter Debras, Lt. Cdr. Ashok Sinha, Commodore Medioma Bhada, and Cdr. H.S. Rawat -- the war heroes who were part of the Sons of Vikrant initiative.

Some of the influential personalities from media, marketing and advertising fraternity were also present at the screening, while the panel discussion was moderated by Bollywood actor Neha Dhupia.

Commenting on the documentary’s release, Sumeet Narang, VP, marketing (Motorcycles), Bajaj Auto said, “We saw lot of social media conversations and media interest on the Bajaj V which contains the metal of INS Vikrant.  As we delved deeper into Vikrant and started talking to people who worked on it, we also realised that there are many untold stories and memories behind the naval battleship INS Vikrant and its Heroes. And since we had brought back the essence of Vikrant in the form of V, we realised that the onus was also on us to bring these stories together and share them with the nation.”

Saurabh Varma, chief executive officer, South Asia, Leo Burnett said , “With Sons of Vikrant, our idea was to bring out the untold stories of INS Vikrant and the war veterans and share the feeling of Pride with millions. To create this documentary, we met many people who were part of the war to learn their stories. The footage ran into hours, which we had to bring down to 16 minutes.”

The Bajaj V is a 150cc motorcycle that contains bits and pieces of metal that from the dismantled hero of the 1971 India--Pakistan war, INS Vikrant. So, along with some first-in-class features, the bike also has a nostalgic value.