Bajaj V15: Idea Behind The Development Revealed

Just before the start of the great Indian Auto Expo 2016, one of the leading Indian manufacturer Bajaj launched it's most talked about motorcycle V15. Calling it ‘invincible’, the bike holds a feeling of patriotism with it as it carries the metal taken from INS Vikrant, India’s first aircraft carrier also known as the hero of 1971 Indo-Pak war. The aircraft carrier was dismantled in 2014, after which the Indian automaker took the metal from this scrapped carrier and used it to develop its new machine. Currently, Bajaj produces 20,000 monthly units of V15 in which the legendary metal is used.

Eric Vas, president of the motorcycle business, Bajaj said, “We are not leaders in the executive segment, which has been a five-lakh bikes market.” He further added, “Currently, we sell only 20,000 bikes in this segment. So the Invincible 'V' has been launched because these are somewhat more evolved buyers, and there is no bike that appeals to solidity and strength. That's the kind of bike we have tried to make with the V."



Speaking about the motorcycle, Rajiv Bajaj, managing director of the company, added, “We said to ourselves that we would go to the market with two things (in mind). First, was the product of course, and second, a good story or a good position around the product,”. “We, as a company, believe in what we call the strategy of differentiation. Quite simply, that means giving customers not just what they want -- that is obvious enough – but also something that competition cannot easily change”

When we heard that the INS Vikrant was being scrapped, it was a really sad moment for us,” says Leo Burnett Chief Creative Officer Rajdeepak Das. “And that is when the team came up with the idea of melting the scrap and turning it into a bike." On the unveiling of this bike, the creative director Kevin Lobo, who was behind the idea of developing this machine was mentioned and he considers it the most proud moment, he said, “It’s amazing that a personality like Rajiv Bajaj has not only acknowledged me, but the entire agency, and it’s a very big thing to be recognised for ideas that we suggest; it’s very rare. A big thank you to him and the entire Bajaj team”

Source: DNA