Celebrity connection to bikes in India

India is the world's second largest two-wheeler market after China, lakhs of bikes are being sold here that include commuter to super sports bikes. Out of all the bike makers, some has celebrities as brand ambassador and some don't have any and doing great business. But it is not easy to ignore John Abraham in a Yamaha Advt. This is the basic concept that is working behind endorsing a celebrity. So all the two-wheeler companies are taking interest to attract Indian buyers with impressive advertisement and videos as mobiles companies are doing in India. Indian two-wheeler markers are also collaborating with popular film stars, cricketers and TV actors.

Hero Honda, the countries largest two-wheeler provider is advertising with almost half Indian cricket team, while its most popular bike Hero Honda Karizma is promoted by Haritik Roshan. Prakash Raj (South Indian actor) is doing add for Hero Honda Splendor while bollywood diva Priyanka Chopra has been added in the Hero Honda Pleasure commercial. Bajaj Auto is promoting its flagship model, Bajaj Pulsar and Discover at the international level with Hollywood models. Yamaha India, the first sports bike maker of India has been tied-up with John Abraham for its all series bikes.  On the other hand, popular film actor Aamir Khan is the brand ambassador for Mahindra bikes and Kareena Kapoor is doing add for Mahindra Flyte.

Indian cricket team caption Mahindra Sing Dhoni can be seen in the advt of TVS Star City while Tennis Sanitation Sania Mirza looks impressive in the advt of TVS Scooty.  Vibgyor Vehicle, the new entrant in two wheeler market also has appointed Sourabh Ganguly (ex-Indian cricket team captain) for its bike's promotion. The other major domestic key player like Royal Enfield, Suzuki and HMSI also doing add for the bike but not with popular faces. It is expected in the coming time that, these too will come with some popular cricketer or actor.

In the year 2010, many international two-wheeler key player such as BMW, Ducati, KTM, Aprillia, Harley Davidson, Hyosung, Triumph etc. have entered in Indian two-wheeler market and are expected to collaborate with celebrities to attract buyers.